As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a Tight Economy’ on Thursday, July 21, 2022. The SEL team says, “We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Join... [...]

Omnichannel marketing is an increasingly popular topic in digital marketing today. Digital Marketing Institute is hosting a webinar ‘A Straight Talking Guide on Omnichannel Marketing Strategy’ on Thursday, July 21, 2022. The DMI team says, “In this session, we will pin down the definition of omnichannel marketing before working through a blueprint that any brand can put into practice. Unichannel, multichannel, omnichannel: What are the key differences? Omnichannel and the customer journey The 5 key components of an omnichannel strategy Customer data Technology Partners User... [...]

Econsultancy is hosting a webinar ‘How Marketing and E-commerce Leaders Are Future Proofing Their Teams in a Challenging Environment’ on Wednesday, July 13, 2022, at 10.00 am EDT. The Econsultancy team says, “Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armoury, so how do marketers maintain interest in this channel as we emerge from the pandemic and their audiences remain open to attending events online? In this webinar hosted by Glisser & MarketingProfs, Glisser Founder and former multi-time... [...]

By exploring tested, successful small business-specific marketing strategies, you give your small business a safe way to expand into uncharted, potentially viral territory. Search Engine Journal is hosting a webinar ‘Small Business Marketing: How To Safely Try New Strategies’ on Wednesday, July 13, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover tested strategies that align with your small businesses to help you maximize marketing ROI. You’ll learn: Where SMB marketers are taking chances and reaping the rewards. How SMBs decide where to be bold and where... [...]

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]

Marketing Dive is hosting a webinar ‘How to overcome data silos and unlock data-driven marketing’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarTech team says, “No matter where you are in your personalization journey, we are here to empower you to reimagine your customer experience strategy. In this session, you’ll learn: How to take the guesswork out of your marketing strategies for good How to use data-driven insights to optimize your campaign performance with a 360- degree customer view A crawl, walk, run approach to personalization to craft meaningful experiences that... [...]

Consumers expect personalized experiences. But despite the benefits of personalization, many brands struggle to manage the complexity of an enterprise-wide program. eMarketer is hosting a webinar ‘CMO-Level Insights to Elevate Your Personalization Strategy’ on Tuesday, July 12, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will explore how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results. Join this live discussion, made possible by BlueConic,... [...]

MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]

As marketers, we should work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. MarTech is hosting a webinar ‘Use Data to Create Next-Level Customer Experiences at Scale’ on Tuesday, July 19, 2022. The MarTech team says, “No matter where you are in your personalization journey, we are here to empower you to reimagine your customer experience strategy. In this session, you’ll learn: How to take the guesswork out of your marketing strategies for good How to use data-driven insights... [...]

More data, analytics, tools and tech means more opportunities for data breaches and financial modeling through digital marketing. Ignite Visibility is hosting a webinar ‘Cybersecurity, Financials, and Digital Marketing’ on Thursday, August 4, 2022, at 11.00 am PST. The Ignite Visibility team says, “Ignite’s CEO John Lincoln will join RG Alliance’s Ryan Saathoff and The Computer Admin President Kevin Fronczek to cover topics like: The exact reports we use to understand company financials – and how to use them to drive digital marketing growth. How to structure a digital... [...]