Content Marketing Institute is hosting a webinar ‘The B2B Buying Journey Has Changed. Make Sure Your Content Changes with It’ on Wednesday, June 15, 2022, at 2.00 pm ET. The CMI team says, “B2B buyers have evolved their purchasing journey. Instead of being sold to, buyers now take a more proactive role in their search for products, solutions, and services, and are engaging with content like never before. To meet these buyers at the right time and right place, B2B content marketers need to adapt their tried-and-true content strategies. In this session we will cover: The need to... [...]

To achieve marketing success, it is important to know more about who your customers are and what they want. eMarketer is hosting a webinar ‘How to Enrich Customer Data for Better Prospecting and Personalization’ on Thursday, June 9, 2022, at 2.00 pm ET. The eMarketer team says, “During this eMarketer Tech-Talk Webinar, our guest from Eyeota will explore how to use enriched customer data to boost retention and increase new acquisitions. Join this webinar and learn how to: Create a holistic 360-degree picture of your customers Gain benefits from profiling, personalization, and... [...]

Social media benchmarking involves comparing your metrics and processes against industry standards. Martech is hosting a webinar ‘Benchmark Your Social Media Performance for a Competitive Edge’ on Thursday, June 9, 2022. The Martech team says, “Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Using data from recent research, they will provide benchmarks for these key social metrics on Instagram, Twitter, and more, along with the necessary context for interpreting and applying them. Additionally,... [...]

Content marketing is a surefire way to boost organic growth. Creating high-performing content in a niche industry can be tricky. Content Marketing Institute is hosting a webinar ‘How to Grow Your Niche Business with Content Marketing’ on Wednesday, June 8, 2022, at 2.00 pm ET. The CMI team says, “In this webinar, we’ll explore the following questions: How can niche companies succeed in content marketing? What are the key steps they need to take to build a strong content strategy? How can they turn their background into unique stories shared through content?” How to Grow... [...]

Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Search Engine Journal is hosting a webinar ‘Local SEO: Top 6 Ways to Get Higher Quality Reviews’ on Wednesday, June 8, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. Learn how to improve your online reputation by exposing the six local SEO myths you need to bust. Plus, get access to: New consumer trends. A guide to improving your Google Business Profile... [...]

When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Search Engine Journal is hosting a webinar ‘Content Comes First: Transform Your Operations With DAM’ on Tuesday, June 7, 2022. The BigMarker team says, “Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities,... [...]

Digital fatigue is a recognized state of mental exhaustion and disengagement that occurs when people are required to use numerous digital tools and apps concurrently and in an ongoing way. ON24 is hosting a webinar ‘Is Digital Fatigue Real? Survey Says…’ on Tuesday, June 7, 2022, at 1.00 pm ET. The ON24 team says, “Join us for “Is Digital Fatigue Real? Survey Says…” Cheri Hulse, VP of Research & Strategy, ON24, and Matt Heinz, President of Heinz Marketing, will share additional findings from the survey and discuss how teams can personalize their outreach to create... [...]

When it comes to utilizing social and media data, the most successful brands leverage insights to shed light on their overall brand health, analyze trends, and anticipate consumer behavior Adweek is hosting a webinar ‘7 Tips to Amplify Campaign ROI: Best Practices for Harnessing Social and Media Data’ on Wednesday, June 15, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from NetBase Quid and Rival IQ, who will break down how brands in the retail, automotive and healthcare spaces applied key insights to their business strategy and programs for maximum impact. You’ll... [...]

Customers are what drive your business. To win and keep them, you must build rapport. The stronger the relationship is between your customers and your brand, the greater their loyalty and your lifetime customer value. Genesys and Retail Dive are hosting a webinar ‘Three strategies to strengthen customer relationships’ on Tuesday, June 21, 2022, at 2.00 pm ET. The Retail Dive team says, “To build better customer relationships, you need to deliver attentive, personalized and effortless experiences. This means interacting with customers on the channels they want — when they want... [...]

With more than 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. It has expanded to include almost every type of content and community. Social Media Today is hosting a webinar ‘Building a TikTok Strategy That’s Right for Your Brand’ on Thursday, June 16, 2022, at 2.00 pm ET. The SMT team says, “Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about: Current TikTok trends and how... [...]