Search Engine Land is hosting a webinar ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ on Tuesday, June 21, 2022. The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to... [...]

Customers are what drive your business. To win and keep them, you must build rapport. The stronger the relationship is between your customers and your brand, the greater their loyalty and your lifetime customer value. Genesys and Retail Dive are hosting a webinar ‘Three strategies to strengthen customer relationships’ on Tuesday, June 21, 2022, at 2.00 pm ET. The Retail Dive team says, “To build better customer relationships, you need to deliver attentive, personalized and effortless experiences. This means interacting with customers on the channels they want — when they want... [...]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now (and what... [...]

According to Juniper Research, by 2023 the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud consume your budget, leaving you with few genuine leads and poor advertising ROI. Marketing Land is hosting a webinar ‘Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic’ on Tuesday, June 28, 2022. The ML team says, “In this presentation, you’ll learn how to verify advertising engagements and proactively block invalid traffic. Ad fraud expert, Adam French, will share his insights into creating better outcomes for digital... [...]

MarketingProfs is hosting a webinar ‘How (and Why) to Adopt the New Approach to Agile Marketing’ on Thursday, June 30, 2022, at 2.00 pm ET. The MarketingProfs team says, “What does it really mean to be an agile marketing organization? And how do you adopt, adapt, and acclimate to the challenges facing modern B2B marketers (and drive the organizational change needed to make your efforts successful)? Join us as we unpack a hybrid approach that’ll help you better keep up with the demands of your organization. Plus, hear lessons learned by some of the world’s best-known... [...]

Podcasting is a proven marketing tactic now. It helps you create followers and persuade them to take desired actions. Content Marketing Institute is hosting a webinar ‘Don’t Play It by Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 22, 2022, at 2.00 pm ET. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of... [...]

Gartner is hosting a webinar ‘Impactful Storytelling Series: Influence Your Audience with Data’ on Monday, June 20, 2022, at 10.00 am EDT. The Gartner team says, “B2B buyers have evolved their purchasing journey. Instead of being sold to, buyers now take a more proactive role in their search for products, solutions, and services, and are engaging with content like never before. To meet these buyers at the right time and right place, B2B content marketers need to adapt their tried-and-true content strategies. In this session we will cover: The need to address the full buying team... [...]

Search Engine Land is hosting a webinar ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ on Tuesday, June 21, 2022. The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to... [...]

MarketingProfs is hosting a webinar ‘Deliver webinars and online event experiences that delight both you and your attendees’ on Thursday, June 16, 2022, at 1.00 pm EST. The MarketingProfs team says, “Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armoury, so how do marketers maintain interest in this channel as we emerge from the pandemic and their audiences remain open to attending events online? In this webinar hosted by Glisser & MarketingProfs, Glisser Founder and former multi-time... [...]

With more than 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. It has expanded to include almost every type of content and community. Social Media Today is hosting a webinar ‘Building a TikTok Strategy That’s Right for Your Brand’ on Thursday, June 16, 2022, at 2.00 pm ET. The SMT team says, “Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about: Current TikTok trends and how... [...]