First-party data plays a critical role in creating personalized and exceptional customer experiences. MarTech is hosting a webinar ‘Your Customer Data Roadmap to Staying Ahead of the Competition’ on Thursday, June 15, 2023. The DMI team says, “The right Customer Data Platform (CDP) will empower and enable brands with valuable insights into their customers’ engagement, behavioral and transactional preferences. Understanding the intricacies of customers’ preferences and utilizing the customer data effectively will be a game-changer in the delivery of a remarkable CX... [...]

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. Search Engine Land is hosting a webinar ‘7 Ways to Make Your Landing Pages Work Harder For You!’ on Thursday, June 22, 2023. The SEL team says, “Join conversion rate optimization experts Andy McKenna (Sr. Director, CRO, iQuanti) and Kim Ray (Group Product Manager at FullStory) in this webinar as they uncover everything you need to know about how to create landing pages that... [...]

This is a reminder for the MarTech webinar to be held on June 8, 2023.  MarTech is hosting a webinar ‘Trust Matters: Building Consumer Confidence in a Cookieless World’ on Thursday, June 8, 2023. The MarTech team says, “This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Discover the latest trends and best practices for collecting, unifying, and using consented data and marketing preferences across the customer... [...]

This is a reminder for the DMD webinar to be held on June 6, 2023.  Digital Marketing Depot is hosting a webinar ‘Metadata, SEO, and ChatGPT: What’s DAM Got To Do With It?’ on Tuesday, June 6, 2023. The DMI team says, “In this webinar, Melissa Torres, Assistant Director of Digital Publishing for Phillips 66, and Jake Athey, VP of Sales & Marketing for Acquia, will share what content creators, managers, and users need to know to ensure you can find, use, and control your content in order to deliver maximum value. Kevin Quillen, Drupal Practice Lead and Principal Developer... [...]

This is a reminder for the MarTech webinar to be held on June 1, 2023.  MarTech is hosting a webinar ‘How to Leverage First-Party Data for a Winning CRM Strategy’ on Thursday, June 1, 2023. The MarTech team says, “Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. To get to the level of personalization consumers have come to expect, comprehensive customer profiles need to be built with... [...]

Work management maturity – the measure of an organization’s ability to create value through improved work orchestration efforts – is a key predictor of success when launching a work orchestration transformation. MarTech is hosting a webinar ‘How You Work Matters: 5 Steps to Get It Right’ on Thursday, May 25, 2023. The MarTech team says, “Join transformation expert Daniel Hayden to learn the steps toward work optimization. In this session, learn: How to gauge your current state of enterprise work maturity The five steps for maturing your work management orchestration model What... [...]

This is a reminder for the CMI webinar to be held on May 24, 2023.  Content Marketing Institute is hosting a webinar ‘3 Trends Enterprise Marketers Need to Know’ on Wednesday, May 24, 2023, at 2.00 pm EDT. The CMI team says, “Join us on May 24th as we explore the state of enterprise content marketing. We’ll discuss the latest findings from CMI’s research, which uncovers key trends every enterprise content marketer needs to know to stay ahead of the competition. During this webinar, our experts Robert Rose, Mark Bornstein, and Stephanie Stahl will share their insights and... [...]

This is a reminder for the DMD webinar to be held on May 23, 2023.  Digital Marketing Depot is hosting a webinar ‘Data Down the Drain? CDPs Bring Value to an Underutilized Asset’ on Tuesday, May 23, 2023, at 1.00 pm EDT. The SEL team says, “The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. So where do we go from here? In... [...]

In a cookieless world, building consumer trust is crucial for marketers. MarTech is hosting a webinar ‘Trust Matters: Building Consumer Confidence in a Cookieless World’ on Thursday, June 8, 2023. The MarTech team says, “This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Discover the latest trends and best practices for collecting, unifying, and using consented data and marketing preferences across the customer... [...]

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. Content Marketing Institute is hosting a webinar ‘Do You Know Where Your Brand Assets Are Hiding?’ on Thursday, May 18, 2023. The CMI team says, “Join Melissa Tatoris, Vice President of Retail Strategy and David Schey, Senior Vice President of Data Cloud Solutions, as they reveal extensive research and insights into the newest trends shaping retail, from the emergence... [...]