Greg Sterling says, “If eMarketer’s latest media spending forecast is accurate it will mean that by 2018 there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages in the chart above for PC, mobile and TV advertising in the eMarketer forecast“. Forecast Says Digital Revenue Will Exceed TV By 2018 Marketing Land  [...]

Sam Kusinitz says, “You know when you’re so close to another person that they literally finish your sentences for you? Well, Google’s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. While the search engine’s dedication and devotion is unmatched, its Autocomplete suggestions are not always on the money. Sometimes, they’re hilarious. Sometimes, they’re puzzling. Other times, they’re just downright depressing. But most of the... [...]

The latest article on  ‘Marketing Land’ is titled “Digital Is Digital Wherever It Appears: The Road To Total Convergence”. Scott Brinker says, “I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the concepts behind them. To me, they are the interactive successor of the landing page — the next generation of lightweight web experiences for marketing campaigns. This month, I’d like to share some independent evidence about how well interactive content performs in that role”. Digital... [...]

The latest article on  ‘Marketing Land’ is titled “Digital Is Digital Wherever It Appears: The Road To Total Convergence”. James Green says, “Believe it or not, there are many people who don’t consume digital advertising in silos. While digital marketers are continuously trying to identify how and when an action on a certain device will turn into a conversion, consumers are jumping back and forth between mobile, desktop and tablet, taking their purchase path in different directions daily. Over the past year or so, digital marketers have been obsessed with the... [...]

The latest article on  ‘Marketing Land’ is titled “Digital Marketing 201: Explore Segmentation To Drive Growth”. Paul Mains says, “Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We understand the need for it, but it’s usually not a big focus. Even when teams do pay attention, it is often only to email lists. Segmentation is something that should be considered from the very start because it will help you better understand your customers and their needs which drives sales. Segmentation... [...]

The latest article on  ‘MarketingProfs’ is titled “What Every Marketer Should Know About Print Design”. Vladimir Gendelman says, “Print marketing works best when designers and marketers can easily work together. So it helps when both know at least the basics of each other’s craft. Here are print design essentials that all marketers should keep in mind. Logos should be versatile Your logo is your brand’s most important visual identifier, so it’s important to have a logo that’s attractive, eye-catching, both Web- and print-friendly, and representative... [...]

The latest article on  ‘MarketingProfs’ is titled “Mary Meeker’s 2014 Internet Trends Predictions”. Ayaz Nanji says, “Internet growth, estimated at less than 10% this year, is gradually slowing, and the biggest increases in usage are now in more difficult to monetize developing markets, such as India, Indonesia, and Nigeria, according to Mary Meeker’s Internet Trends 2014 report. However, Meeker, a former Morgan Stanley analyst and current partner at Kleiner Perkins Caufield Byers (KPCB), still sees a strong upside in mobile: Her analysis finds that... [...]

The latest article on ‘The Forrester Blog’ is titled “Digital Business 2014 Infographic”. Nigel Fenwick says, “Following the adage “a picture is worth a thousand words” we produced this infographic to support my keynote speech at the Technology Management Forum in Orlando (and the CMO CIO CX breakfast in Sydney). If you’d like to see the keynote, I’ll be delivering it again at the London Technology Management Forum in June. Feel free to tweet and share the graphic”. Digital Business 2014 Infographic The Forrester Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing””. Brian Clark says, “Taking a media approach to building an online audience is way more influential and effective than traditional marketing and advertising. This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff. How does it work? Check out our first New Rainmaker SlideShare below, and discover for yourself the eight primary ways that building a digital media... [...]

The latest MOZ blog post is titled “Building a Brand Online: The Golden Age of Digital”. Will Critchlow says, “As digital marketers, our focus on analytics has served us well in driving direct, measurable sales. As the dominant form of brand marketing, TV, faces disruptive technology and business models, digital marketers have an opportunity to grow their influence and impact. In total, this is an opportunity worth tens of billions of dollars a year“. Building a Brand Online: The Golden Age of Digital MOZ Blog  [...]