The latest article on ‘MarketingProfs’ is titled “Is Your Content Marketing a Failure? These Five Metrics Can Tell You”. Alesia Krush says, “If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale. So, what metrics can marketers track to make sure their content strategy is headed in the right direction? 1. Traffic: Down the Black Hole Launching a content marketing campaign is a little bit like setting up a sales funnel: Your... [...]

The latest article on ‘Business 2 Community’ is titled “7 Tips To Instagram Photos That Will Get You More Likes (Infographic)”. Mitt Ray says, “Instagram has quickly become a very popular social media. The site already has over 150 million users. Businesses need to get on this network and share photos too. It’s not just enough if you just post photos on Facebook, as if you haven’t heard, young users are leaving it. And one of the reasons as pointed out by this TIME article, by Victor Luckerson, is that people now prefer using different networks for different purposes... [...]

The latest article on ‘MarketingProfs’ is titled “20 Captivating Marketing Statistics That Will Drive 2014 ”. Verónica Maria Jarski says, “What can marketers expect in the new year? Here’s a look at some predictions of what to expect and what to consider, based on an infographic from WebDAM: —Marketing teams will spend $135 billion dollars on new digital marketing collateral in 2014. —78% of CMOs think custom content is the future of marketing, and so “marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time,”... [...]

The latest article on ‘Business 2 Community’ is titled “20 Amazing Marketing Statistics That Will Drive 2014”. Priyanka Ravani says, “As we have flipped the calendar to 2014 and closed the chapter of 2013. Marketers have started developing social media strategies for ‘The New Year’. This is the year where social media is no longer a luxury; it will become a must-have in the current marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Below are the 20 amazing Marketing... [...]

The latest article on ‘Website Magazine’ is titled “Tech Checklist: Digital Marketing in the New Year”. Mike LaVista says, “If you’re an online marketing professional in charge of driving new business, you know the use of the right technology tools can help you generate revenue and manage customer relationships. You or your clients may have read about the latest marketing trends and decided to launch a new Web asset to help boost your company’s competitive edge with an app, a social media presence or a new site design. If handled correctly, this can be a great addition to your... [...]

The latest article on ‘The Forrester Blog’ is titled “A Better Global Tech Market in 2014, With The US Pulling The Freight”. Andrew Bartels says, “Forrester has just published our forecast for the 2014-2015 global tech market (January 2, 2014, “A Better But Still Subpar Global Tech Market In 2014 And 2015”), and we are predicting that business and government purchases of information technologies (IT) will grow by 6.2% in US dollars in 2014, and by 5.5% in exchange-rate-adjusted or local currency terms. (Note that this data includes purchases of computer equipment, communications... [...]

The latest post on ‘Mashable’ is titled “Is eBay Planning to Launch Its Own Virtual Currency?”. Todd Wasserman says, “eBay’s PayPal unit has filed a patent application proposing secure tokens that could potentially be used as a virtual currency.The application, filed in June 2012 and published on Dec. 19, 2013, would let people buy products without creating a payment provider account. “The recipient can use the token to purchase a product using a checkout though the payment provider,” the filing reads. “The purchase can be made without requiring the... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketing and the music industry: six key trends for 2014”. Marcus Taylor says, “One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles. Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going. Here’s my summary of what I think will matter when it comes to digital marketing in the music industry... [...]

The latest article on ‘The Forrester Blog’ is titled “Marketing 2014: Driven by Insights, Striving for Personalization, Breaking Media Boundaries”. Melissa Parrish says, “December 26th at my house was probably a lot like it was at yours: We ate leftovers; we binge-watched shows we’d missed earlier this year; and we played with toys. Not kids’ toys—tech toys. The one we played with most is also the one I spent the most time researching before I bought it: the 3D printer. Between printing demo pieces and whistles, I checked out my favorite sites to see if any new stories had... [...]

The latest article on HubSpot blog is titled “Year in Review: The Highs and Lows of Marketing in 2013”. Corey Eridon says, “I’m all about New Year’s resolutions. I don’t make them in a hasty rush on December 31, either — around November, I tend to start taking stock of my year and think back to the highs and lows that marked the previous months. That way, when January 1 rolls around, I’m ready with some kick-ass resolutions that’ll make the next year, hopefully, awesome. I’m not making any marketing-themed resolutions for 2014, but I... [...]