The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Is responsive design worth the investment?”. John Tackett says, “Is responsive design worth the investment? It depends on whom you ask. You can ask the experts, receive a variety of replies and hopefully draw some conclusions from their answers. Or, you can look to your customer data for insights through a little testing and optimization. During a recent Web clinic, Austin McCraw, Senior Director, Content Production, and Jon Powell, Senior Executive Content Writer, both of MECLABS, revealed how marketers at a news media... [...]

MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”. MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I care for conversions. That’s why I test. Best practice is more of you’re doing what everyone else is doing.” Michael Aagaard, Copywriter, ContentVerve.com, presented, “How to Optimize and Test: Calls-to action for maximum conversions,”... [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: 3 steps to help you test smarter, not harder”. Amy Tulley says, “2014 is here and with it opens a new year full of many opportunities to test. We are presented with a clean slate. Any missed opportunities or “we should’ve tested that” are in the past. This post will help you with the basic steps to learn how to approach testing in order to test smarter, not harder, when setting up your tests in 2014. Step #1. Develop key performance indicators first Every test begins with an idea on how to make a webpage or email... [...]

The latest ‘Econsultancy’ blog post is titled “A/B testing: software recommendations from four ecommerce experts”. David Moth says, “In the past few months I’ve rounded up a number of case studies which show the benefit of A/B testing for web optimisation. However it’s been pointed out to me that I’ve neglected to mention how site owners should go about setting up an A/B test in the first place. So to find out, I spoke to three optimisation experts to find out which tools they use on their own sites or when setting up tests for their clients“. A/B... [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing for Fun and Profit [Subject Line Writing Contest]”. Daniel Burstein says, “If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. You can receive 90% more trial sign-ups, a 1,312% increase in the start rate of a multistep process, 331% more leads from a homepage, and the list can go on and on. Split testing can be fun, too Aside from improving results, the sociologist in me finds it fun to create a few possible... [...]