Mobile A/B testing allows you to test different experiences within mobile apps. In this process, app users are randomly bucketed into different segments, and each is shown a different experience. PPC Hero contributor Lina Danilchik has shared seven misconceptions about the mobile A/B testing procedure. Danilchik says, “I will cover the biggest mistakes and misleading conclusions in mobile app A/B testing, knowledge of which will help you achieve success.  1.  Finishing an experiment before you get the right amount of traffic This is... [...]

Email A/B testing helps you to determine what works with your audience and what sparks their interest. By performing it you can improve your email campaign performance. AWeber’s Kaleigh Moore has published a guide to Email A/B Testing. Moore says, “Conducting an email A/B test is simple. Create two or three identical versions of the same email, but change one variable like the subject line, the lead image, or the CTA button. You can test variables as distinct or as nuanced as you see fit. For example: You might test the color of a CTA button versus testing the subject... [...]

You can find out the ways to improving conversion rate by running A/B tests. The Google Optimize platform allows you to test variants of web pages and see how they perform against an objective that you specify. Go Fish Digital’s Ally Mickler has shared a short guide to using Google Optimize for setting up effective A/B testing campaigns. Mickler says, “Before you can start running A/B tests, you’ll need to successfully set up a test. At Go Fish Digital, we use Google Optimize as our testing tool and we’ve created an easy step-by-step guide for getting your first A/B... [...]

Distilled contributor Tim Allen has published the ‘SEO A/B Testing Whitepaper’ to help you develop strong SEO A/B strategy. Allen says, “Here are just a few things we’ll cover in this whitepaper: Why do we need SEO A/B testing? How does SEO A/B testing help? What exactly is SEO A/B testing? A year of lessons from running SEO A/B tests Case studies How SEO testing can help avoid marginal losses”. Introducing the SEO A/B Testing Whitepaper Distilled  [...]

As we know it well, A/B testing or split testing helps brands compare two versions of a webpage or app against each other to determine which one performs better. It helps brands to enhance their revenue and achieve in-depth insights about the customers. Econsultancy columnist Trevor Hinkle has shared five tips to continue improving your A/B testing. Hinkle says, “Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, consultant fees, and development costs add up quickly, so it’s... [...]

15-Step guide to perform A/B Testing A/B Testing helps you discover how one version of a piece of marketing content performs alongside another. It is a way to strengthen your marketing efforts. HubSpot columnist Lindsay Kolowich has shared a 15-step process to perform A/B Testing. Kolowich says, “To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, you’ll show these two versions to two similarly sized audiences, and analyze which one performed better. For example, let’s say you want to see if moving... [...]

A/B testing is a method of comparing two versions of a webpage against each other to find out which one performs better. This process employs statistical analysis to determine which variation in different pages performs better for a given conversion goal. Econsultancy columnist Frederic Kalinke has shared five things marketers should know about the A/B testing  process. Kalinke says, “A/B testing can be a rabbit hole from which some never re-emerge (we call these people statisticians, or even, if things get really bad, data scientists). This article provides some pointers to help you... [...]

Melinda Emerson says, “If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but to also click the links in them to take action. You also want to examine the language you are using to build rapport and make a connection. A/B testing is one way you can determine exactly what your email subscribers want rather than guessing. Here’s how to use it. First, What is A-B Testing? It may... [...]

Sophia Bernazzani says, “When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality. Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization(CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least. The trouble is, small... [...]

Paul Cheney says, “We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps. I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon. Apparently, Amazon Web Services (AWS) at one point had an a/b testing feature that is now closed . When they had testing, however, one app developer used it extensively and shared their experiences in a promotional video for the feature on Amazon. The developers were behind... [...]