Ginny Marvin says, “On Tuesday, Google announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network. Automated Video Ads With a product called AutoDirector, Google can automatically pull images, descriptions and ratings from the App Store or Google Play store and add music to create a promotional video for an app that can be distributed across Google video inventory. Below is an example of one of these ads... [...]

Anjali Lai says, “Within 24 hours of its launch, Pokémon Go broke app download records and user numbers began multiplying by the minute. It wasn’t long before mysterious names like “Jigglypuff” and “Squirtle” peppered daily conversation, stampedes of mobile-obsessed gamers became commonplace, and augmented reality approached a tipping point. The future arrives faster than we think. Our latest research has identified five key factors of change that propel customers to embrace new experiences and introduced a segmentation to help measure how consumers evolve. Forrester’s Consumer... [...]

Gaming is big business. Millions of game are downloaded by millions of people. Some marketing companies are profiting (big time) from all those downloads. There’s a lot of programming required to create a game, especially one with attractive visual effects. But today only, you have a chance to enter the game marketing business without all the hassles involved in producing your own game software. DIME Consultants has, for a long time, been creating apps for marketers to sell as their own. Now they are working on a suite of games to add to their CreateCoolApps system. Over time, they plan... [...]

The latest article on ‘Website Magazine’ is titled “Gartner Predicts App Monetization Will Get Tougher, Less Lucrative”. Pete Prestipino says, “It’s not a good time to launch a mobile app as Gartner is predicting that by 2018, less than 0.01 percent of consumer mobile applications will be considered a financial success by their developers.  The research outfit is also forecasting that by 2017, 94.5 percent of downloads will be for free apps. What’s more, approximately 90 percent of paid applications are downloaded less than 500 times per day (and make less than $1,250... [...]