Anjali Lai says, “Within 24 hours of its launch, Pokémon Go broke app download records and user numbers began multiplying by the minute. It wasn’t long before mysterious names like “Jigglypuff” and “Squirtle” peppered daily conversation, stampedes of mobile-obsessed gamers became commonplace, and augmented reality approached a tipping point. The future arrives faster than we think. Our latest research has identified five key factors of change that propel customers to embrace new experiences and introduced a segmentation to help measure how consumers evolve. Forrester’s Consumer... [...]

Mehul Rajput says, “The mobile era has taken over the world and apps have become the most quintessential source of help. Though websites were considered the most happening place to be, they are now only second to the increasing popularity of apps. Each year, the business involving apps is gaining momentum as one of the most compelling economic forces in today’s global economy. App usage and the increasing revenue are definitely here to stay. According to latest statistical reports, in 2015 alone, global app revenue reached as high as $41.1 billion. This figure is expected to increase to... [...]

Thomas Husson says, “In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile moments will redefine the vendor landscape. Let’s now take a closer look at how mobile will impact marketing in 2016. A year ago, Forrester argued that most brands would underinvest in mobile in 2015. This is likely to remain the case this year, since too many marketers still have a narrow view of mobile as a “sub-digital” medium and channel. This is good news for the 20% of marketers... [...]

David Koji says, “When it comes to best-in-class user experience design for web apps, one principle that reigns supreme is — “keep it simple, stupid,” or KISSfor short. Ignoring the slur with which it closes, this rule is at least as important as anything else when it comes to creating sticky interfaces. Even the “stupid” bit is important to keep in mind, too, though. Some of the most disruptive products of our time are so minimal that anyone can instantly figure out what they’re for and how to use them. In fact, if you can design a browser-based tool that does what other... [...]

No doubt, some Facebook marketers are doing well, while others are going broke. The secret to success is: 1. Attract targeted traffic to your fan page and 2. Properly monetize your fan page so people who arrive take action. It has been said that apps are the future of monetizing fan pages. When you consider that over 60% of Facebook traffic is now mobile, the use of apps makes sense. Now, there is a 5 step Facebook strategy that can help you pocket a tidy sum daily. You can discover the exact strategy and see a walk-through here: 5 step Facebook marketing strategy The key to this strategy is being... [...]

Andreas Wender says, “Apps are powerful, easy to learn and, thanks to the spread of mobile devices, wildly popular. But they come with downsides: to solve a complex task, users often have to switch between apps, even multiple times. It doesn’t have to be this way—if we start looking at apps more as service providers. The Apps Eco-System: Simple And Extensible Apps are everywhere, on smartphones, tablets, TVs, set-top boxes and watches. We also see a rebirth of apps on desktops, where installable applications have been around for some time, of course. Something has changed there, though:... [...]

John Meyer says, “Ecommerce is a way of life for countless millions of individuals across the globe. Attribute its meteoric rise to technological advancements, society’s obsession with consumerism, or simply mankind’s aversion to do anything these days not controlled by a handheld device. Taken individually or as a trio of causative factors, there is no denying the magnitude of digital commerce and the impact of mobile app marketing. As much as e-commerce has become ingrained in everyday existence, so has the use of apps, those oh-so-convenient links to our fleeting interests and specific... [...]

Patricio Robles says, “With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps. Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but according to Google, these efforts could come with significant risk. At one point, the search giant employed a full-page interstitial to encourage mobile web Google+ users to download and install the company’s Google+ app. On the surface, the results appeared to be good. 9% of visitors to the interstitial... [...]

Ian Woolley says, “In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app.  Last year it was forecast that mobile searches would eclipse desktop and tablet searches, a prediction that rang true. Google recently announced that this is the case in 10 major countries, including Japan and the US. According to research from the IMRG, mobile devices now account for 45% of all visits to ecommerce sites, and with mobile sales up by 27% in Q4 last year and climbing. So what do brands need to do to gain agility... [...]

Gaming is big business. Millions of game are downloaded by millions of people. Some marketing companies are profiting (big time) from all those downloads. There’s a lot of programming required to create a game, especially one with attractive visual effects. But today only, you have a chance to enter the game marketing business without all the hassles involved in producing your own game software. DIME Consultants has, for a long time, been creating apps for marketers to sell as their own. Now they are working on a suite of games to add to their CreateCoolApps system. Over time, they plan... [...]