The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: How to get your customers to say heck yes!”. Daniel Burstein says, “For e-commerce marketers, and many marketers with a subscription-based business, the value of the products they sell on the Internet is intangible when the purchase decision is made. So who better to gain some conversion optimization advice from than an A/B tester who specializes in nonprofit marketing, the industry that must communicate the most intangible value of all – goodwill. We brought Tim Kachuriak, Founder and Chief Innovation & Optimization... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Traffic without conversion doesn’t matter”. Daniel Burstein says, “At Web Optimization Summit 2014 in New York City, Michael Aagaard, Founder, ContentVerve.com, will present, “How, When and Why Minor Changes Have a Major Impact on Conversions,” based on four years of research and dozens of case studies. To provide you with a few quick test ideas, we reached across the miles to Copenhagen, Denmark, and interviewed Michael from our studios here in Jacksonville, Fla. In this video interview, Michael discussed: Why... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Simple CTA change increases conversion 77%”. John Tackett says, “Small changes can make a big difference in the user experience. In today’s MarketingExperiments Blog post, I want to dive right into one of those small changes shared by James Coulter, Marketing Optimization Specialist, Sophos, during his presentation at Optimization Summit 2013. After receiving some brutal user feedback, James realized that optimizing the user experience was vital to the organization’s success. James’ strategy to improve the... [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI”. Allison Banko says, “When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way. Today’s B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op... [...]

MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “When you’re engineering a website design for today’s technological terrain, it can’t be “one and done.” Consumers are browsing across differing devices including smartphones, desktops and tablets, so your website should be optimized for the whole spread. Voices.com changed its tune to ensure its site could be surfed on a slew of screens. Discover the responsive Web design effort that propelled... [...]

The latest ‘Econsultancy’ blog post is titled “How predictive analytics for B2B sales and marketing can offer huge returns”. Louis Gudema says, “Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it. In this post I’ll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales. But first, here are a few examples of well-known B2C brands achieving big wins with predictive analytics and marketing... [...]

MarketingSherpa has published an article titled “What types of triggered emails do B2C, B2B and B2G companies send?”. Daniel Burstein says, “‘”We’ve found that nurturing campaigns, which are time based, are less effective than campaigns, which are working on triggers and time based if there’s no action.” –MarketingSherpa Email Marketing Benchmark Report survey respondent Triggered emails are effective for obvious reasons. As the saying goes, “The best predictor of future behavior is past behavior.” But what types of triggers should... [...]

The latest ‘Econsultancy’ blog post is titled “Leads and opportunities are the primary B2B marketing measure, not ‘attention'”. Louis Gudema says, “We’re at an inflection point in B2B marketing, and marketers should celebrate the opportunity to show their true contribution to revenue and not fall back on squishy metrics like ‘attention’. Last week the esteemed Top Sales World blog published apiece entitled, “Attention (not leads) should be B2B marketing’s primary measure”. I couldn’t disagree more. And, since the post doesn’t include... [...]

The latest article on ‘The Forrester Blog’ is titled “B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely?”. Laura Ramos says, “Sound the fanfare!  B2B marketing budgets are on the rise! Today, Forrester published results from a joint study with the Business Marketing Association (BMA) that looks at CMO-level expectations for overall program budgets, the composition of the 2014 marketing mix, and spending related to technology and innovation. BMA members may download a complimentary copy here. In this research (subscription required), we found that, on average, B2B marketers... [...]

The latest article on ‘Website Magazine’ is titled “FYI: The ABC of CRO for B2B”. Joe Doveton says, ““Not the right time”- just one of the objections I have heard from business-to-business (B2B) digital marketers when introducing them to the topic of conversion rate optimization. CRO, it is believed, should be left for the big boys in business-to-consumer (B2C). For many webmasters, the first hurdle to overcome in CRO is the terminology. As many B2B businesses may not be fulfilling a transaction online, they may not consider themselves to have anything to convert. The B2B sales... [...]