Econsultancy is hosting a webinar on ‘Digital Transformation in the B2B Sector’ on Wednesday, October 25, 2017. The Econsultancy team says, “This webinar will highlight results from Econsultancy’s upcoming report, Digital Transformation in the B2B Sector. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by Anol Bhattacharya, CEO at GetIT Comms and Antonia Edmunds, Watson Marketing Leader-Asia Pacific at IBM“. ‘Digital Transformation in the B2B Sector’ Webinar Econsultancy  [...]

Getting traffic to your B2B website is a challenge. But with right strategies you can tackle this challenge. A well-planned website that is ready to be optimized by search engines could be one of the ways to make search engines realize your presence on the web. Econsultancy columnist Jeff Rajeck has shared three tips to help B2B marketers generate more traffic to their sites. On how to deal with Google algorithm, Rajeck says, “There is little doubt that organic search, especially from Google, is one of the best ways for B2B marketers to drive traffic to their site. To make this happen, though,... [...]

Video is one of the most powerful and effective tools for marketing your products and services and to convert the prospects into customers. In B2B marketing segment too, video is optimally utilized. Econsultancy writer Lydia Cockerham has shared six examples of how the B2B marketers are using video. Cockerham says, “Here are six examples from B2B brands that are destroying the competition with social video, and the vital lessons they’ve learned from their B2C forerunners. 1. Embrace strong emotion: IBM Powerful, complex emotions have been proven to make social users engage and share... [...]

Lead generation is one of the major task every marketer wishes to accomplish. B2B marketers face several challenges while delivering leads. Econsultancy writer Jeff Rajeck has shared three tips for the B2B marketers to help them score more leads. Rajeck says, “Econsultancy recently held a Digital Intelligence Briefing in Singapore featuring B2B marketing specialist Anol Bhattacharya. Bhattacharya related his vast experience in generating leads online for some of the world’s largest B2B enterprises. Key points from his presentation are summarized below, but first we’d like to invite... [...]

Artificial Intelligence is adopted to make people’s ecommerce experience more enriching and making the business more fruitful for the sellers. Entrepreneur writer Doug Winter has published an article focusing three ways 3 ways artificial intelligence is upending the b2b sales experience. Winter says, “I see three main areas: 1. Process optimization. According to CSO Insights, 43 percent of enterprise sales reps miss quota. The main reason? Lack of efficient, organized sales processes. AI will make huge inroads in regards to optimizing the sales process, beginning with the onboarding... [...]

Personalization helps marketers provide a customized shopping experience based on their interests, buying behavior, demographics and psychographics. In B2B eCommerce too, personalization is the way marketers can influence and persuade more buyers and get more ROI from their business. Business.com writer John Barnett has shared eight benefits of web personalization for business owners in e-commerce. Barnett says, “Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. This is why business-to-business (B2B)... [...]

B2B marketers face several challenges. For example, when it comes to lead generation barriers, 42% of B2B marketing professionals state that a lack of quality data is the biggest problem. To help B2B marketers enhance their efforts, HubSpot’s Taylor Burke has published five tips. On importance of nurturing leads, Burke says, “Reality show producers are the masterminds behind engaging TV. They look for contestants who will play the best on our screens — creating drama, relating to the audience, or just being outrageous. It may be going too far to say sales is manipulation, but... [...]

Writing a blog post for any audience is a challenge, especially when it is to be created for a specific audience. For example B2B content. To help B2B marketers, Econsultancy’s Ben Davis has shared 10-step process that can help them write excellent B2B blog posts. On picking up a right topic, Davis says, “If you are short of ideas and there isn’t an obviously outstanding trend in your industry that your customers are fretting about (for us at the moment it’s AI, GDPR, or the perennial favourite, customer experience) there are lots of ways to settle on a topic. You can: look... [...]

Social media advertising has extended its reach widely. B2B and B2C are the domains covered by this. It avails multiple ways to marketers for reaching out prospective clients. Marketing Land’s Brad O’Brien has shared five tips to utilize social advertising approach for boosting the B2B and B2C performance. Advising marketers to design people-based advertising, O’Brien says, “A core draw of social advertising for B2C and B2B advertisers is its near-unmatched ability to execute “people-based advertising.” Essentially, your first-party data is leveraged to match and message... [...]

eMarketer is hosting a webinar on ‘B2B Mobile—How to Effectively Reach the Ever-More Mobile Buyer’ on Thursday, June 15 at 1.00 pm ET with Nicole Perrin. This webinar participants will learn hhow B2B buyers have shifted their behaviors around mobile and more. The webinar attendees will also learn: What disconnect exists today between buyers’ expectations and the customer experience Why mobile should no longer be treated as a single channel More key trends to consider for the year like app development, mobile commerce and sales enablement”. ‘B2B Mobile—How to Effectively... [...]