Content Marketing is at the heart of today’s most marketing channels. The challenge that content marketers face today is to create content that fits dynamically to varied devices. You need to put in more efforts to score high in your content marketing revenues. Entrepreneur contributor Shaun Buck has shared some useful strategies to help marketers create content that helps them to convert more. Buck says, “It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t... [...]

Mobile is given priority by all the brands since most of the users are connected to Internet using their mobile devices. It is crucial to differentiate between the content for PC and mobile and create suitable content. Entrepreneur columnist Syed Balkhi has shared four tips to effectively create mobile-first content. Balkhi says, “Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile devices, you’re leaving money on the table if you don’t optimize your site for a mobile audience. What works best for your desktop visitors may fall flat... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Designing a Page’s Content Flow to Maximize SEO Opportunity’. The MOZ team says, “Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday”. Designing a Page’s Content Flow to Maximize SEO Opportunity [MOZ Video] MOZ  [...]

It is very important to reach out your audiences and make them feel what you want to convey. Empathy helps you do that. By building an emotional connection with your prospects you can motivate them to take a desired step. Forbes contributor John Hall has shared three ways to help marketers establish emotional connection with the audience in content marketing. Hall says, “If your brand truly wants to win over loyal audience members and turn them into high-value clients, then it’s got to start facilitating emotional connections. In my experience, one of the most effective and scalable ways... [...]

In content marketing quality is the topmost priority that marketer should have. Original and fresh content can help your sites indexed well and get more visitors. An Orbit Media infographic shared by HubSpot shares ten ways to measure the effectiveness of the content. Barry Feldman says, “Last year, Orbit Media’s annual blogger research indicated that less than 32% of bloggers always check their analytics. If that number seems low to you, it’s actually a up a few notches from years prior. Not good. Content marketing metrics-phobia? Is that an actual thing? It must be. But here’s... [...]

MOZ team has published the Whiteboard Friday video titled “Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together”. In this video MOZ’s Rand Fishkin talks on creating headlines for SEO, social media and web visitors. The MOZ team says, “Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website... [...]

Original and fresh content is one of the most important element for your social media channel. One of the ways to have your social channels feature fresh content is to invite and encourage your followers to publish content on your channels. Forbes contributor Jayson DeMers has published an article to help marketers learn how and why they can make their followers create social content for them. Focusing on the advantages of user-submitted social media content, DeMers says, “First, let’s go over the advantages of a social media content campaign that relies on user-submitted content: Engagement. First,... [...]

An effective local SEO strategy can help you drive more people to your store. According to a HubSpot research, 50% of consumers who conducted a local search visited a store within a day. Forbes contributor Jayson DeMers has published an article sharing tips to create local content for local SEO. On how to create local content, DeMers says, “There are a handful of goals to meet with local content: Local keyword optimization. First, including more local keywords (such as the name of your city, state, or region) could solidify Google’s understanding of your business’s relevance for its... [...]

Digital Marketing Depot is hosting a webinar on ‘Make UGC Your Brand’s Secret Weapon’ on Tuesday, October 3  at 1.00 pm EDT. The participants will learn about the value of user generated content in their marketing efforts. The DMD team says, “Join our reputation management experts as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative UGC into brand-building opportunities. Attend this webinar and learn: Tips to capture authentic customer feedback... [...]

Quality content plays a pivotal role in your marketing efforts. A great piece of content can inspire your prospects to take action. Also content creation becomes a challenging task when it comes to attracting more people and make them like what you have created. Copyblogger columnist Ronell Smith has shared the ingredients of high quality content. Talking about quality content, Smith says, “Ask 10 marketers how they define quality content and you’re likely to hear explanations that include a laundry list of buzzwords, phrases, and acronyms that few business owners have the time or the inclination... [...]