The latest article on ‘Business 2 Community’ is titled “How to Measure the ROI of Your Blog Content”. Eric MacColl says, “ROI from blog content isn’t as obvious as a click to conversion, but its success can be traced in other ways. Return on investment measurements show the cost effectiveness of different marketing strategies. The usual equation is simple: revenue earned from the investment minus the cost of the investment, divided by the cost of the investment. However, for many of us in the content marketing space, focusing purely on a revenue to blog content ratio may... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing″. Baer says, “It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons: The”. The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Human-Curated Content Outstrips Computers Every Time″. Baer says, “Elias Roman, Co-founder of Songza, joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Read on for some of the highlights and tweetable moments, or listen to the full”. Why Human-Curated Content Outstrips Computers Every Time Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “Content Marketing: Use Brevity And Images For More Impact”. Jeff Shjarback says, “In a day and age where the internet is more powerful than ever and content marketing is on the rise, there are more ways than one to make your content truly stand out.  Before taking that first leap into the world of content marketing, it is first important to understand what content marketing is and what it can do for you and your business. The first step to any successful marketing campaign is to understand the marketing type completely.... [...]

The latest article on HubSpot blog is titled “4 Useful Tips for Creating Evergreen Content (With Four Killer Examples)”. Scott Yates says, “Just as the evergreen tree is a symbol of perpetual life, evergreen content marketing uses ideas and techniques that are sustainable and lasting over time. These evergreen marketing campaigns transcend the latest “buzz” by providing long-lasting expertise that users come back to again and again. We have some good examples of evergreen content below, but the gold standard are those companies who build pages that we all turn to regularly... [...]