Quality content creation is a challenging task that requires your constant engagement and efforts. And it should be dealt with seriously as it is meant for your customers. Marketing Land columnist Rachel Lindteigen has shared three tips to help content marketers deal with the content production obstacles. Lindteigen says, “We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding on social and nurturing those relationships. And... [...]

User-Generated Content works as an asset for online marketers. It helps them convince more prospects with less content creation efforts. Shopify contributor Braveen Kumar has shared an useful article on persuading your customers to create more user-generated content. Kumar says, “If you find your target users naturally share content that relates to your brand, you’re in luck—you’ve already got some fuel for your UGC strategy. But if they aren’t just yet , you’ll need to find a creative overlap between the kind of content that can help build your brand and the kind of content people... [...]

Content marketing is all about creation of original and helpful content that also fits into the parameters of the search engine indexing. Continuous analysis and efforts can help you come out with such content. Content Marketing Institute columnist Julia McCoy has shared six strategies to create high-performing online content. McCoy says, “The good news is that content that is high-performing for us is useful for them, our readers. To reach this win-win, let’s look at what you can do to take your content from good to great, from “just OK” to high-powered, high-performing, and massively... [...]

Your marketing content should aim at informing and helping the prospects and customers. Such content can serve your purpose of converting more clients. Forbes Agency Council has shared fifteen tips for creating content that resonates with the customers. The Forbes team says, “Fifteen members of the Forbes Agency Council share several useful tips with business owners and marketers who want to create marketing content that is not “salesy.” Here is what they recommend: 1. Write What Your Customer Wants To Read Do your research to find out what your customers want, how they’re... [...]

When it comes to getting more web traffic, your content plays the pivotal role in influencing the search engines with its authenticity, creativity and the usability. Search Engine Land columnist Jessica Foster has shared an eight-step process to help marketers create search engine friendly content that helps them more traffic. Foster says, “Depending too much on robust keyword research and on-page SEO will result in dry content that appeals more to search engines than it does your target audience. Mastering the art of SEO content writing can be the difference between attracting a few website... [...]

Content marketing is a driving force that has enabled the marketers to reach out masses. And search engines are the ladders that help you get your content noticed. Content Marketing Institute columnist Justin Champion has shared six strategies to create content that is liked by Google. Justin says, “Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of contentlike the one you aim to create for your brand. Let’s reverse engineer it with this six-step process – and create a path for you to create a resource pillar page of your own. 1. Determine head... [...]

Quality original content is something that helps your business get credibility among search engines and the people. It is a challenge to keep producing original content all the time but it is a requirement so no one can afford to avoid it. Search Engine Journal team has shared three tips to help marketers create compelling content for the search engines and the people. The SEJ team says, “Here are three points any writer should take into account in order to create catchy content that will also attract organic traffic: Choosing a trending topic. Increasing semantic relatedness. Raising chances... [...]

On the Internet content is valued most irrespective of its form. Quality content helps you get good search engine rankings and gets your business more customers. Copyblogger columnist Sonia Simone has shared four tips to help marketers create content that captures readers’ attention. Simone says, “Every time you create content, you need to ask yourself: “Is this tailored to a specific person I want to connect with, from my point of view?” The two key parts of that question are: A specific person I want to connect with My point of view The intersection of those elements gives readers,... [...]

The Copyblogger team has announced a ‘Creative Content Foundations’ class for content marketers. According to Copyblogger team, this class can help content marketers to  advance to a higher level. Sonia Simone says, “We’ll help you: Get your act together so you can manage your time professionally (particularly critical if you’ll be freelancing as a side hustle) Build rock-solid creative processes, so you can produce excellent work consistently Polish your writing to a professional gleam, to stand out in the crowd of “Meh” Plan and implement the core SEO strategies... [...]

Mobile has to be one of your key considerations to boost your sales and marketing. Recent research also suggests that mobile leads in e-commerce sales. One of the ways to persuade more and more mobile users is to create mobile-friendly content. Forbes contributor Brian Sutter has offered seven ways to help marketers create mobile-friendly content. Sutter says, “Speed matters online. But on mobile, it matters even more. According to research from Google, “53% of mobile site visitors leave a page that takes longer than three seconds to load.” And yet, according to that same research,... [...]