Content Marketing Institute’s Ann Gynn has compiled quality content creation tips from more than 35 experts. Gynn says, “Read on for 35 more explanations and tips to help you create quality content for your brand from experts from Google, Microsoft, REI, Monster, as well as agencies, government, and more. Go to Google Check the one-box answers on Google. How do you stack up when Google gives only one answer to the question? How do your competitors? Another way is to ask your customers to rank content in real life. Show them three or four pieces of content (without branding) and ask... [...]

Content comes into various forms such as text, video, audio and images. To create content that is attractive and meaningful, there are a host of tools available online. Business.com writer Zac Johnson has shared a note on three useful tools that marketers can use to create great content. Johnson says, “There are plenty of tools out there to help with this process. Many of these tools don’t require any technical knowledge or software to download. Here are three recommended tools that every site owner and brand should be using today to create better content. Canva graphic design When... [...]

Quality content is something that attracts people and makes them like your brand. Use of right tools can help you create presentable content. CMI’s Irina Weber has shared a list of 20 content creation tools that marketers can use. Weber says, “If you want to make your content marketing strategy successful, you need to regularly ship (i.e., deliver) great content. Using the right tools is crucial to maximize productivity. The right tools help you create more and better content with ease. Though 56% of marketers have a bunch of content marketing tools in their arsenal, discovering... [...]

Content Marketing is not always a one-man job. You need a team who constantly pursues the given topic and produces required content. It is very much required to build a team that syncs with each other and crafts desired content. CMI’s Michele Linn has shared seven tips to build a productive content marketing team. On importance of documenting content workflow, Linn says, “Not only do successful teams document their content marketing strategy, but they also document their workflows. If you aren’t familiar with workflows, they are the process your content follows and the people who... [...]

When it comes to web, content is everywhere and it is the king. Marketers treat content in various forms such as text, audio, video and images. On product pages, you try to sell something, and content plays the role of connector between you and the site visitors. Marketing Land’s Ben Jacobson has shared five ways marketers can instill a sense of urgency into their content. Jacobson says, “Urgency and its cousin, scarcity, are so effective because they influence customers to pause their conscious thinking and act quickly. A common challenge in the customer decision-making process is... [...]

Producing content and making your readers like and value it is a challenge. Integration of useful information and figures is one way to make your content valuable. At the same time, being careful about numbers is another way of doing it. CMI’s Jodi Harris has shared some tips to create technical content in the right way and to generate trust among the readers. She has also shared examples along with the content creation tips. Harris says, “Content marketing success often boils down to how well your business demonstrates its understanding of the audience’s needs and how well it convinces... [...]

Pictures and numbers speak loud. Today, Marketers struggle to create content that attracts people’e attention and drives them to make a purchase or take service. MOZ writer Russ Jones has posted an article focusing on using numbers to create outstanding content. Jones’ advice is to incorporate Google Analytics, Search Console and AdWords data, sales data and survey data. Jones says, “Data is foreign. It’s a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to... [...]

Content creation requires a vision and creativity. It is very important to project the most important and useful detail to your audiences when you publish a piece online. Entrepreneur columnist Steve Lazuka has shared a  seven-step content creation checklist. Lazuka says, “Content development is an art. It’s a lot more than starting with a topic, writing down some words and hitting publish. When writers start out developing a new piece of content, it’s a process. In order to help you to create your own digital content, we’ve written out this process, step-by-step. 1. Start... [...]

In content marketing, quality and relevance matter. These are the criteria that make your content marketing campaigns successful. If your content is not having the stuff that interests the audience, it won’t help you. Entrepreneur writer Andrea Lehr has shared three ways marketers can strengthen their content marketing efforts. Lehr has focused on newsjacking, controversial content and complexity. On embracing newsjacking, Lehr says, “One way to breathe new life into your content strategy is to capitalize on the popularity of trending news stories. Is there a new finding or event that... [...]

SEO is the core purpose why marketers adopt content marketing. Quality content helps them get good search engine ranking. But to survive in the ranking competition, you need to keep your content fresh and likable. It requires persistent efforts to know what people are in need of and accordingly publication of the suitable content helps. WordStream’s Megan Marrs published an article sharing tips on evergreen content and how to use it for surviving the SEO competition. The article focused on evergreen content ideas, combining content with keywords, tips for creating evergreen content etc. On... [...]