Graham Charlton says, “Evergreen content can drive traffic to your website and build awareness over a longer period of time. It’s the best way to gain the best return from an investment in content. In a nutshell, evergreen content is that which does not date too quickly and retains relevance to an audience over time. As a result, it will send traffic and leads to your site over a longer period. In this post, which draws on our 100+ Content Marketing Tips report, I’ll look at what evergreen content is, how to produce it, and how it can deliver results over time”. Why you need an evergreen... [...]

Paddy Morgan says, “In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 1. How to verify you have a good idea I could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received”. 5 Hacks for Creating and Promoting the Right Content MOZ... [...]

Lauren Pedigo says, “Content creation is one of the key pillars of inbound marketing — but that doesn’t always mean it’s the easiest pillar to master. As with any new project, you’re bound to run into an obstacle or two. To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. Each post features killer tips and tricks you can start implementing today”. 6 Handy Resources to Help Solve Your Biggest Content Creation Problems HubSpot... [...]

Joe Chernov says, “Spend a day here at HubSpot, and you’ll likely hear someone say “notimetoohard.” (Seriously, it’s like impala when you’re on a safari: You get your money back if you don’t see one.) The phrase is our portmanteau, composed of the two most common objections marketers raise when we advocate content-driven marketing: They say they lack either the time or the skills to create content—or both. Books like Inbound Marketing and Everybody Writes help with skills-building; still, there are only 18 hours in a workday. (Kidding. Sorta.) Until... [...]

Erik Devaney says, “The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually aboutmusic … and the musicians who made it. That groundbreaking documentary series? Behind the Music. The first musicians featured in it? Milli Vanilli and M.C. Hammer. (Hey, the show had to start somewhere.) And almost 20 years later, the series is still alive and well. Taking a cue from VH1’s Behind the Music, we’ve teamed up with our pals at LinkedIn to bring you Behind the Content. In this new guide, we... [...]

Summer Luu says, “These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms to create it on. It’s easy to get lost in the whirlwind of tactics, strategy and tools. So I thought it would be a good idea to compile some of the best infographics out there to help us through our content creation efforts and maximize results. Check them out below! Ideas on how to create compelling content First, you’ll need an idea on what to write and how you’ll write... [...]

Neil Patel says, “If you know me at all, you know that I do a lot of writing. A lot. I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important. As an entrepreneur and a content marketer, I recommend that you write your own content. I understand that there are many objections, but all these objections can easily be overcome. What I want... [...]

Danny Chadburn says, “In early 2011 I put together a simple video for a friend’s band for a song they made referencing a certain (lonely) dictator. It was uploaded to YouTube and had been seen by a handful of people; however on December 17 that year the viewing figures suddenly skyrocketed. The despot in question had died, and I was the unexpected beneficiary of some web traffic. Something I had long forgotten about was suddenly being watched by thousands of people!”. How to breathe new life into old content ‘Econsultancy’ Blog  [...]

Google has stringent rules about what is worth giving a high rank in the search results, and getting more stringent daily. Many careless marketers were shocked to discover that the careless content creation habits they had gotten used to no longer work. On the other hand, if you know just what Google is looking for, and give it to them, then your site can be a winner in the “search engine sweepstakes”. The problem is that creating good, unique content isn’t easy (or lat least it hasn’t been easy.) But suppose you were able to create high-ranking sites, filled with useful,... [...]

The latest article on HubSpot blog is titled “11 Best Practices for More Effective Content Curation”. Matt Heinz says, “Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands. These best practices are based primarily on what we do at Heinz Marketing, plus what we’veseen scale well in the curation efforts of our clients and partners. With that in mind, here’s what we recommend for more effective content curation”. 11... [...]