The era of AI has begun with a storm of applications. Content creation is seen as one of the most common processes you can use AI for. Forbes contributor Jodie Cook has published an article featuring seven steps to creating SEO-optimised articles using ChatGPT. She says, “Gollub has been using ChatGPT to produce highly relevant articles with these seven simple steps, that you can copy for the same effect. Purchase is focused on making sure they are optimised for SEO from a technical perspective. 1. Generate the ideas Prompt ChatGPT using “Come up with 50 highly SEO optimized blog post ideas... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Marketers and Creating Content That Sells’ featuring Martin and Lyndsay Huntbach. George B. Thomas says, “Marketers are often told to avoid “sales-y” content—to offer something helpful and customer-focused instead. But that doesn’t mean avoiding talking about your service entirely, explain Martin and Lyndsay Huntbach in Marketing Smarts Episode 549. “Your customers are interested in you,” says Lyndsay. “They’re just not interested in things like what award... [...]

Newsletter publishing is a great way to create content that helps you create fresh content and reach out a wide audience. Content Marketing Institute contributor Ann Gynn has published an article featuring five newsletter lessons for more fruitful content. She says, “Though the Cranberry Club didn’t deliver on the promise of community, it did deliver good newsletters that offer great lessons for content marketers at any B2B or B2C brand, particularly those with seasonal products or once-a-year events. Pace your content Ocean Spray sent a welcome message and four newsletters between my sign-up... [...]

This is a reminder for the MarketingProfs webinar to be held on June 1, 2023.  MarketingProfs is hosting a webinar ‘From Content Creation to Conversion: A Marketer’s Guide to the Content Supply Chain’ on Thursday, June 1, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us and discover how to create a content supply chain that delivers impactful experiences that CONVERT. (What’s a content supply chain, you ask? Don’t worry, we’ll answer that too!) You’ll learn: Why asset creation merely solves part of the problem The 6-step process to building... [...]

Your customers want more personalized experiences from your company. But creating more content (a go-to for many organizations) isn’t the answer. MarketingProfs is hosting a webinar ‘From Content Creation to Conversion: A Marketer’s Guide to the Content Supply Chain’ on Thursday, June 1, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us and discover how to create a content supply chain that delivers impactful experiences that CONVERT. (What’s a content supply chain, you ask? Don’t worry, we’ll answer that too!) You’ll learn: Why asset... [...]

Neil Patel has published a new video ‘Human Intelligence vs Artificial Intelligence: Winning at Content Creation’ explaining how to improve content creation. He says, “The rise of artificial intelligence (AI) has led to concerns about its impact on human jobs, particularly in fields that require creativity and originality, such as content creation. However, while AI-generated content may be efficient and cost-effective, it often lacks the human touch that can make content truly engaging and memorable.” Neil Patel’s Blog  [...]

Content Marketing Institute contributor Ahava Leibtag has published an article featuring a checklist to creating valuable content. She says, “Use the checklist to ensure your content reaches and helps the right audience and to keep your team focused on your strategy’s goals. (It also may give you a feeling of accomplishment –who doesn’t love checking completed tasks off a list?) 1. Findable content People need a way to discover your content. Make sure you follow SEO guidelines to create findable content. TIP: Before creating findable content, perform keyword research based on... [...]

Conversational content writing makes you more approachable and accessible. Content Marketing Institute contributor Darek Black has published an article featuring 12 tips for creating conversational content. He says, “Use them as appropriate and ignore them when not. 1. Pose engaging questions How do you describe the color of your eyes? I’ll give you a second. Most likely, you paused to reflect, then snatched an image of your irises to arrive at your answer. In a split second, you visualized your response. I grabbed your attention just by asking a simple question that you saw long after... [...]

This is a reminder for the CMI webinar to be held on May 10, 2023.  Content Marketing Institute is hosting a webinar ‘From Supply Pain to Supply Chain: How Adobe Transformed the Content Creation Process’ on Wednesday, May 10, 2023, at 2.00 pm EDT. The CMI team says, “It’s no secret that the demand for content continues to rise. In fact, the Adobe 2023 Digital Trends report found that 89% of senior executives indicate the demand for content has significantly increased. But as content demands increase, the complexities of delivering it do as well. People, processes, and technology... [...]

Content creation is a challenging process. You need to instill newness in everything you create for capturing the attention of your target audience. Content Marketing Institute is hosting a webinar ‘From Supply Pain to Supply Chain: How Adobe Transformed the Content Creation Process’ on Wednesday, May 10, 2023, at 2.00 pm EDT. The CMI team says, “It’s no secret that the demand for content continues to rise. In fact, the Adobe 2023 Digital Trends report found that 89% of senior executives indicate the demand for content has significantly increased. But as content demands increase,... [...]