Similarweb has published a new episode of the Marketing Intelligence podcast ‘Eight Steps to Creating a Topic Cluster with Limited Marketing Resources’ featuring Alice Rowan. The Similarweb team says, “What are the key elements that are part of creating the optimum topic cluster? That’s what we’re going to be covering today with a lady who last year spoke to a packed-out room at Brighton SEO and she’s back for seconds this year. She worked in SEO for copywriting for 10 years and is currently a website copywriter and SEO content consultant at Alice Rowan Content... [...]
Archive for the 'Content Creation Tips' Category
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Will Critchlow. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the... [...]
B2B content marketing is the process of creating and distributing content to attract other businesses and convert them into customers. B2B stands for business-to-business. Content Marketing Institute contributor Ahava Leibtag has published an article featuring clear writing tips for B2B marketers. She says, “Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients), especially when marketing to a sophisticated audience. You get accustomed to skepticism about plain... [...]
A creative brief is a short document that outlines the key elements of a creative project. It’s often created by a consultant or creative project manager. HubSpot has published a new video ‘How to Write a Killer Creative Brief’. The HubSpot team says, “In this video, you’ll go step-by-step with one of our Hubspot experts to learn how to write an effective creative brief using a FREE Hubspot template that will keep your projects on time and on message. You’ll learn everything you need to know about the key components of an expert creative brief, how to make... [...]
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Secure And Defend Your SEO Budget For Executive Buy-In’ featuring Will Critchlow. Loren Baker says, “Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Turn Intellectual Property Into Passive Income for Your Agency’ featuring Gini Dietrich. The SME team says, “Want to build a passive revenue stream for your agency? Wondering where to start? Discover how to create intellectual property that generates passive income year-round.” https://www.youtube.com/watch?v=R0K30DDyTKc Social Media Examiner [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Content Marketing Strategy in the Age of AI’ featuring Robert Rose. The SME team says, “Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? Explore content marketing strategy in the age of AI.” https://www.youtube.com/watch?v=BCwaFE4-01Q Social Media Examiner [...]
Content creation is the process of creating and publishing informational content. It involves: Researching, Generating ideas, Creating content, Promoting content. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Avoid These Unethical Marketing Practices’ featuring Lauren Teague. The SME team says, “Spending a lot of time creating content deliverables for clients? Looking for a smart way to repurpose and amplify content? Discover how to 10x the content your clients already have for more awareness, engagement, and growth.” https://www.youtube.com/watch?v=94uoT-aeYhI Social... [...]
Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Create High-Impact Content In A Changing Landscape’ featuring Purna Virji. Loren Baker says, “In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized... [...]