Content marketing has become a popular segment of the marketing domain and the addition of inforgraphics, audio and video has made it even more incredible. Creativity is all that can help you achieve content marketing success. Copyblogger’s Sonia Simone has shared five ways to generate creative content ides. Simon says, “We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read. The first week or two are good … and then … You fire up your WordPress... [...]

MOZ columnist Jackie Francis has published the ‘3-Step Guide to Reviewing Web Page Content’. This guide is aimed at helping marketers review their content and make required improvements for the SEO purposes. Talking about the guide Francis says, “In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and... [...]

Voice search is the new revolution. According to Mary Meeker’s Internet Trends report, there was a rise of 35% in voice searches between 2008 and 2016. Search Engine Land columnist Sherry Bonelli has shared five strategies to help marketers create content for the voice-first world. Bonneli says, “As an SEO, you need to have a solid understanding of some of the search strategies that can help you rank for voice search, especially since voice search volumes continue to climb. By understanding these strategies and effectively using them on your site, you can increase your odds of being the... [...]

Your content needs to be such that your visitors like to go through it whether it is an article, audio or a video. Several research point our mid-exit from the business websites and the solution could be developing better content that can capture the attention of people. Copyblogger expert Sonia Simone has shared three tips to help marketers create content that captures their customers interest. Simone says, “Your audience wants content that makes a solid point and gets there quickly. And improving that for your own content is one of the quickest ways you can get better. Here’s how. Step... [...]

Entrepreneur contributor Shaun Buck has shared five goals marketers should aim for to create better quality content. Buck says, “It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t hurt ourselves by looking worse. When you create content, your goals should be: Entertainment: People want to be entertained, and injecting your personality into any content you create can be one way to entertain people as well as to make your content unique to you. Information: I’m... [...]

Mobile devices are at the leading position when it comes to web access around the world. Today mobile accounts for more than 50% of the web traffic. This brings you an opportunity to win more clients by serving right content on their devices. Entrepreneur contributor Susan Gunelius has shared seven strategies to create mobile-friendly content. Gunelius says, “Here are seven steps you can take to write content for mobile audiences who skim, scan, and move quickly. 1. Write relevant, attention-grabbing headlines. Your headlines should tap into emotions and promise something useful, meaningful or... [...]

Entrepreneur team has published a video featuring Greg Rollett sharing tips on ways to create great content. About the video. The Entrepreneur team says, “In this video, Entrepreneur Network partner Greg Rollett uses Times Square as a backdrop to make a great point about powerful content you could be making but aren’t. Rollett reminds viewers to use their current surroundings and fun experiences for content — what Gary Vaynerchuk calls documenting, rather than creating. By documenting fun experiences — like getting to shoot a web show in Times Square — you provide... [...]

Content Marketing is at the heart of today’s most marketing channels. The challenge that content marketers face today is to create content that fits dynamically to varied devices. You need to put in more efforts to score high in your content marketing revenues. Entrepreneur contributor Shaun Buck has shared some useful strategies to help marketers create content that helps them to convert more. Buck says, “It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t... [...]

Mobile is given priority by all the brands since most of the users are connected to Internet using their mobile devices. It is crucial to differentiate between the content for PC and mobile and create suitable content. Entrepreneur columnist Syed Balkhi has shared four tips to effectively create mobile-first content. Balkhi says, “Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile devices, you’re leaving money on the table if you don’t optimize your site for a mobile audience. What works best for your desktop visitors may fall flat... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Designing a Page’s Content Flow to Maximize SEO Opportunity’. The MOZ team says, “Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday”. Designing a Page’s Content Flow to Maximize SEO Opportunity [MOZ Video] MOZ  [...]