Rand Fishkin says, “This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google”. Is It Possible to Have Good SEO Simply by Having Great Content MOZ Blog [...]
Archive for the 'Content Curation' Category
Michael Gerard says, “As companies grapple with the challenges of producing high-quality content on a consistent basis, many are turning to outsourcing options, including freelancers or agencies, to meet their content needs. Some 17% of companies are outsourcing content to agencies or freelancers, or both, according to a recent survey by Curata (where I work). But who is faster and more agile—freelancers or agencies? And who makes more sense for your budget? Below, freelancers and agencies go head to head in a five-round match”. Outsourcing Your Content Creation: Agencies vs. Freelancers MarketingProfs [...]
Graham Charlton says, “Evergreen content can drive traffic to your website and build awareness over a longer period of time. It’s the best way to gain the best return from an investment in content. In a nutshell, evergreen content is that which does not date too quickly and retains relevance to an audience over time. As a result, it will send traffic and leads to your site over a longer period. In this post, which draws on our 100+ Content Marketing Tips report, I’ll look at what evergreen content is, how to produce it, and how it can deliver results over time”. Why you need an evergreen... [...]
Joe Chernov says, “Spend a day here at HubSpot, and you’ll likely hear someone say “notimetoohard.” (Seriously, it’s like impala when you’re on a safari: You get your money back if you don’t see one.) The phrase is our portmanteau, composed of the two most common objections marketers raise when we advocate content-driven marketing: They say they lack either the time or the skills to create content—or both. Books like Inbound Marketing and Everybody Writes help with skills-building; still, there are only 18 hours in a workday. (Kidding. Sorta.) Until... [...]
Erik Devaney says, “The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually aboutmusic … and the musicians who made it. That groundbreaking documentary series? Behind the Music. The first musicians featured in it? Milli Vanilli and M.C. Hammer. (Hey, the show had to start somewhere.) And almost 20 years later, the series is still alive and well. Taking a cue from VH1’s Behind the Music, we’ve teamed up with our pals at LinkedIn to bring you Behind the Content. In this new guide, we... [...]
The latest article on HubSpot blog is titled “11 Best Practices for More Effective Content Curation”. Matt Heinz says, “Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands. These best practices are based primarily on what we do at Heinz Marketing, plus what we’veseen scale well in the curation efforts of our clients and partners. With that in mind, here’s what we recommend for more effective content curation”. 11... [...]
The latest article on HubSpot blog is titled “Quit Cloning Content: Battling Crap Content Through Form”. Anum Hussain says, “When I look back on 2013, I think of it as the year the concept of “content marketing” skyrocketed. Just take a look at a Google Trends report and you’ll see the interest over time escalate drastically over the past two years. But the high spike in content marketing interest has, in some cases, led to content clutter, content deluge, and, essentially, content crap. I believe one of the core reasons for this has been because there... [...]
The latest article on HubSpot blog is titled “7 Quick Ways to Curate Industry Content for Your Blog”. Rebecca Goldring says, “Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with company culture, the most impactful posts will be about your industry as a whole. But for marketers to pull back, assess current industry... [...]
The latest ‘Econsultancy’ blog post is titled “Five simple ideas for free content curation on Twitter”. Ben Davis says, “Please ignore the header image. Curation is not thieving. There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter. The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any... [...]
The latest article on ‘Business 2 Community’ is titled “Content Curation Tools: The Ultimate List”. Meg Sutton says, “The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes. Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their... [...]