Content Marketing Institute has published a new video ‘Big Marketing Moves: What Happened, What’s Next?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. In 2023, marketers adapted to an AI explosion, Twitter’s implosion, and a thousand Web3 dreams that failed to take off. But what game-changers might 2024 bring to the table? Robert Rose shares his thoughts on why branding, social media, and innovation will retake the spotlight in the upcoming year. ” https://www.youtube.com/watch?v=4fXVljxwHu8 Content... [...]
Archive for the 'Content Marketing Predictions' Category
Adweek has published a new video ‘Marketing and Retail Leaders on Navigating the Future of Commerce’ featuring useful e-commerce insights. The Adweek team says, “Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to.” https://www.youtube.com/watch?v=n7oojCHPPYg Adweek [...]
Content Marketing Institute has published a new video ‘Retail Media Networks Uplift Ad Growth’ featuring content marketing predictions for 2024. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. According to media agency GroupM, paid advertising is on pace for a 5.8% growth rate this year, defying earlier predictions of the sector’s impending collapse. While that growth is projected to slow in 2024, skyrocketing revenue from retail media networks may keep it aloft. These search advertising... [...]
Content Marketing Institute has published a new video ‘Social Media Turmoil Continues | 2024 Content Marketing Predictions’ featuring content marketing predictions for 2024. The AWeber team says, “Changes in the social media landscape will affect content and marketing in strategy, budgets, traffic, and more in 2024. We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners) for their insights and advice on the trends most likely to affect your work in 2024. Here are their thoughts on how turmoil continues to affect the... [...]
Mark Thompson and Matt Callen are holding a training webinar this morning to show you how to use content marketing in your business. At the end, they will also show you their software that automates your content marketing. They say this software is the easiest way to create autopilot processes to handle your content marketing. They call their system PublishVault. Keith Gosnell will be with them on this webinar. He is the creator of of PublishVault. They are calling this training session “How to Drive More Qualified Buyer Traffic, Leads, and Customers to all of Your Sites to Help Make Your... [...]
The latest article on ‘Marketing Land’ is titled “Nielsen: More Time On Internet Through Smartphones Than PCs”. Greg Sterling says, “Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from device ownership and video streaming to mobile’s impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing″. Baer says, “It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons: The”. The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing... [...]
The latest ‘Web Marketing Today’ blog post is titled “4 Critical Content Marketing Metrics”. Pamella Neely says, “As the management guru Peter Drucker once said, “What’s measured improves.” While we all want better results, the marketers who focus on what really matters will get better results, faster. Focusing on the right metrics is a good start. Here, in order of importance, are the content marketing metrics that matter. 1. Return on Investment Answers the question: “How much money did your campaign make after all the bills are paid?” It feels almost rude to open with this... [...]
The latest ‘Aweber’ blog post is titled “#AWeberHour Twitter Chat Preview: Content Marketing in 2014”. Brandon Olson says, “The AWeber team invites you to participate in our first-ever #AWeberHour Twitter Chat Wednesday, January 8, from 3-4 p.m. ET. We’ll be speaking with Joe Pulizzi, founder of theContent Marketing Institute. Joe will be providing insight on what 2014 holds in store for content marketing as well as sharing some New Year’s Resolutions every content marketer should make. The top chat contributor will receive a copy of Joe’s book, EPIC Content Marketing, and an... [...]
The latest article on ‘Business 2 Community’ is titled “7 Tips To Instagram Photos That Will Get You More Likes (Infographic)”. Mitt Ray says, “Instagram has quickly become a very popular social media. The site already has over 150 million users. Businesses need to get on this network and share photos too. It’s not just enough if you just post photos on Facebook, as if you haven’t heard, young users are leaving it. And one of the reasons as pointed out by this TIME article, by Victor Luckerson, is that people now prefer using different networks for different purposes... [...]