Content Marketing Institute has published a new video ‘Creating Content That Makes an Impact’ featuringMelanie Deziel. The CMI team says, “Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. In this clip from Content Marketing World 2023, speaker, Melanie Deziel (Speaker & Consultant, StoryFuel), shares why there are some important questions you need to ask before try to create content with impact.” Content... [...]
Archive for the 'Content Marketing' Category
Creating engaging content is paramount for capturing and retaining audience attention, fostering meaningful interactions, and ultimately driving conversions and brand loyalty. By crafting content that resonates with their interests, needs, and emotions, businesses can cultivate a loyal following, establish authority in their niche, and differentiate themselves in a competitive digital landscape. Content Marketing Institute contributor Jodi Harris has published an article featuring 57+ words every content marketer should use. She says, “To excel in the current conditions and opportunities,... [...]
Semrush has published ‘How to Outsource Content Writing: Comprehensive Guide’ featuring useful information on content creation outsourcing. Cecilia Meis says, “Follow these steps to successfully outsource content writing for your brand. 1. Identify Your Goals First, determine why you want to outsource content writing. Setting goals for your content marketing strategy will help you identify the types of content you’ll need. For example, if your goal is to boost organic traffic, you might outsource these content types: SEO blog posts Evergreen content Guest posts Social media... [...]
A creative content strategy is the roadmap to capturing attention and fostering engagement in the digital landscape. By blending innovation with audience insights, it cultivates memorable brand experiences and strengthens customer connections. With a focus on storytelling, multimedia, and distribution channels, it drives brand resonance and cultivates long-term relationships with consumers. Content Marketing Institute has published a new video ‘Evolving Zillow’s Creative Content Strategy’ featuring Beverly Jackson. The CMI team says, “You might think Zillow becoming a household... [...]
Content Sparks just released Content Repurposing Workshop, their new training course that you can learn from and, if you choose, you may teach. During this Launch Week Sale, there is a special 67% discount: Retail Price: $297 Launch Price: $97 for the next 7 days. The course is all about maximizing the value of (and extending the life of) your best content, …and it’s totally hands-on for the people you teach. You will get everything you need to learn, teach, and sell your own branded training, including: ➤ Student Materials (Course Book, Action Guide, Worksheets, and more) ➤ Instructor... [...]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘5 AI Tools That Are About To Power Up Your SEO Strategy’ featuring Charlie Witworth. The Similarweb team says, “Is AI going to replace our jobs? No, not anytime soon anyway. But can we use AI tools to work more efficiently? Yes, we can. That’s what we’re discussing in today’s episode of In Search Podcast with Ivana Flynn. Ivana has a professional passion in using SEO to break into new and tricky markets – she’s an author, a public speaker, and an SEO Director, and she certainly knows... [...]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Measure Your Organic Search ROI’ featuring Charlie Witworth. The Similarweb team says, “Your SEO efforts will see ROI for your business in a number of ways – increased visibility, increased traffic, increased engagement, and increased revenue being some examples. But how do you effectively measure this organic search ROI as a whole? Is it possible? That’s what we’re discussing in today’s episode of In Search Podcast with Charlie Whitworth. Charlie is a digital marketing expert,... [...]
Content repurposing refers to the practice of taking existing content and adapting it for use in different formats or on different platforms. Rather than creating entirely new content from scratch, repurposing involves reusing or recycling existing content in a way that extends its lifespan, reaches new audiences, or serves different purposes. Copyblogger’s Tim Stoddart has published an article featuring a content repurposing strategy that drove 180k to 1.2M followers. He says, “Content repurposing also allows you to reach new audiences. For example, some people are only active on LinkedIn,... [...]
Content Marketing Institute has published a new video ‘Big Marketing Moves: What Happened, What’s Next?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. In 2023, marketers adapted to an AI explosion, Twitter’s implosion, and a thousand Web3 dreams that failed to take off. But what game-changers might 2024 bring to the table? Robert Rose shares his thoughts on why branding, social media, and innovation will retake the spotlight in the upcoming year. ” https://www.youtube.com/watch?v=4fXVljxwHu8 Content... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role... [...]