In content marketing, quality and relevance matter. These are the criteria that make your content marketing campaigns successful. If your content is not having the stuff that interests the audience, it won’t help you. Entrepreneur writer Andrea Lehr has shared three ways marketers can strengthen their content marketing efforts. Lehr has focused on newsjacking, controversial content and complexity. On embracing newsjacking, Lehr says, “One way to breathe new life into your content strategy is to capitalize on the popularity of trending news stories. Is there a new finding or event that... [...]
Archive for the 'Content Marketing' Category
SEO is the core purpose why marketers adopt content marketing. Quality content helps them get good search engine ranking. But to survive in the ranking competition, you need to keep your content fresh and likable. It requires persistent efforts to know what people are in need of and accordingly publication of the suitable content helps. WordStream’s Megan Marrs published an article sharing tips on evergreen content and how to use it for surviving the SEO competition. The article focused on evergreen content ideas, combining content with keywords, tips for creating evergreen content etc. On... [...]
Sometimes it feels like you may never reach that life-changing $3K per month. Especially if you have struggled for months or years to get where you are and you are still just getting peanuts for your effort. Tomorrow, at 10 AM EDT, Sorin Constantin and his team are launching something that should help. It’s called: Info Profits Academy. It shows you how he earns thousands per month on virtual autopilot. You do the work once to create a useful short training package, and you put it to work for you to start earning on autopilot. The platforms where you offer it (places like Skillshare.com,... [...]
Apart from designing an effective content marketing strategy, marketers need to produce great content that attracts visitors and converts them into customers. https://www.entrepreneur.com/article/294672 https://www.entrepreneur.com/article/294293 [...]
More and more marketers are turning to content marketing. According to a Content Marketing Institute research, 62% North American B2B marketers say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful. According to the CMI report, 85% marketers stated that content marketing is one of the contributing factors in their B2B marketing success. 53% said that content marketing is their priority and they are spending more time on it. With these statistics, creating engaging and persuasive content is a challenge. Copyblogger’s... [...]
With the increasing use of multiple devices, your content can reach anyone. Being relevant in the content creation is one of the ways to persuade your prospects to take action. On Entrepreneur, Sujan Patel has shared four ways marketers can improve their content marketing by leveraging micro-moments. Sujan says, “Because 70 percent of mobile searches lead to timely action, your brand needs to be ready to ensure that the action your consumers take involves your brand. Making sure your content is easily found, accessible and relevant will help your brand capitalize on these micro-moments and... [...]
Video content represents the most segment in the content marketing initiatives. According to HubSpot, 50% marketers are creating YouTube and Facebook channels for distributing video. And 33% mention video content creation as their top priority for the coming year. HubSpot’s Jamee Sheehy, Nick Carney and Sophia Bernazzani combined blog and video content to see the impact of blog content when transformed into video. They posted the transformed video content on YouTube, Facebook and Instagram Stories and found that content distribution increased significantly. Here are their findings from... [...]
Content marketing has text, graphics and video at its core. With the rise of video on various social platforms and video sharing sites, marketers have got a new edge to share their messages with the consumers. Content Marketing Institute’s Ann Smarty has shared information about useful tools that can help marketers to create great how-to video content. The article includes information about Answer the Public, Serpstat, BloomBerry, ScreenFlow, Animoto and more. Smarty says, “If you are willing to tap into video content (and you surely should), starting with a how-to video is probably... [...]
Content rules the web. The rise of social networks, blogging platforms and other micro blogging sites have fueled the growth of content curation and creation. Business.com writer Ross Simmonds has posted an article to guide marketers get themselves right in the content marketing domain. Ross says, “Content curation is very different from creation as it’s the process of filtering through all the articles, resources, newsletters, forums and blogs to uncover and identify value resources worth sharing. Content curation is a phrase that evolved from the idea of curation in a museum or art... [...]
Content (rather than advertising) is recognized as the best way to use the Internet for marketing. But not just any content will do; providing quality content is the most important key to achieving marketing success. But there are other important factors in using content for marketing, too. Besides providing the right content, a business also needs to optimize all the channels that serve the content to consumers. In recent Marketing Land article, Jim Yu has shared some important tips on developing quality content to drive more effective results. Yu has focused on distribution of the content, content... [...]