Amy Harrison says, “Leading up to my wedding, I indulged in one of the most lavish things. No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture. I hypnotically worked my way through half a tube of $45 lip gloss in just two weeks. How did it happen?”. 3 Subtle Content Techniques That Make Your Offer Addictive ‘Copyblogger’ Blog  [...]

Roger C. Parker says, “For the third year in a row, it has been a great time for new books that can make a big difference for entrepreneurs and marketers looking for ways to improve their content marketing skills. As in previous years, the range of books continues to expand beyond titles containing “content marketing.” As described in my previous book roundups (June 2012, May 2013, December 2013, June 2014), content marketing success often involves books addressing topics like management, sales, writing, and visual thinking”. Last-minute Guide to 2014’s Best New Books for Content... [...]

Pete Prestipino says, “Content marketers should expect a variety of solutions to emerge in 2015 to support their initiatives – and the surge will likely start with offerings focusing on analytics.  Scribble Technologies Inc., makers of ScribbleLive, recently announced the launch of ScribbleLive Social Discovery, an innovative new software module for content marketers based on “deep data” analytics. ScribbleLive’s new algorithm-based approach helps content marketers identify topics and influencers to maximize the impact of their content strategy”. Content Marketing... [...]

Holly Hammersmith says, “Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different audiences. Not only do I have to understand the audience that each piece of content serves, I also have to address them accordingly. The same goes for your brand’s content marketing strategy. Correctly identifying your audience can mean the difference between engaging your audience and creating customers, or leaving them confused and looking elsewhere. B2C Or B2B 101 What is the main goal of your content? If you want to appeal to consumers who... [...]

Dan Brotzel says, “‘Tis the season for some inspirational and consoling nuggets of wisdom. I’ve rounded up 35 quotes from the great and the good that will hopefully give you food for thought in your content marketing efforts… Happy holidays! For more on this topic check out our content marketing periodic table or download theDigital Content Strategy Best Practice Guide. Making ‘boring’ businesses interesting”. 35 heart-warming quotations for content marketers and strategists ‘Econsultancy’ Blog  [...]

Julie Wingerter says, ““With the holidays upon us, food is inevitably a source of discussion. As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. You also know that the ingredients, timing, and presentation all have an impact on what we consume! Straight from the marketer’s cookbook, therefore, here are four tips for making your content readily consumable”. Four Tips for Cooking Up and Serving Consumable Content MarketingProfs  [...]

Joe Pulizzzi says, “This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Content Marketing Institute’s latest research even found that only 38 percent of all marketers believe they are effective at content marketing. Your business goal that drives your particular content creation strategy should be to build an audience”. 5... [...]

Amanda Gallucci says, “The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content”. How to Leverage the Best Content Formats of 2014 MOZ Blog  [...]

Gail says, “Getting started writing anything – a book, an article, a brochure or video sales letter – means you are faced with a blank page, lots of white space and racing thoughts. Somehow you need to put those thoughts into words on your white space so they make sense to your readers. As a content creator I get phone calls and emails about how to get started writing or asking for help to relieve the pervasive fear that the writing won’t be good enough, won’t get read or won’t be interesting. A couple of years ago I was introduced to a video that Bob Newhart did even more years ago.... [...]

Kathleen Celmins says, “Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. So you hire someone whose primary job is to focus on content. Then you start adding blogs. It’s easy to do, really. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. Each of our three company blogs has a different target persona, so we’re writing to different audiences. But we’re a sales strategy company, and all our target personas... [...]