Brian Clark says, “It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others. Sound strange? Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy”. How to Use Content... [...]

Holly Hammond says, “Content marketing is all about who sees your content and how often. But as content marketers, we know there’s more to marketing your content than throwing it out into the universe and seeing what sticks. We have a wide array of platforms, tools and knowledge at our fingertips that allow us to get a little help in rounding out the promotion of our content. But at times, it can seem both overwhelming and overkill to deploy all methods of promotion. What if you could take advantage of all aspects of promotion without overwhelming your audience? Check out how to maximize... [...]

Josh Haynam says, “BBC Proms, a music festival put on by the BBC, created a quiz to promote the eight-week-long music festival, and it was a hit on Twitter. In just a few hours, the quiz was viewed more than 10,000 times, and it prompted fans to post screenshots of their quiz results to share proudly with the world. BBC is just the latest in a string of brands having great success running quizzes”. A Handy Guide to Using Quizzes in Your Content Marketing MarketingProfs  [...]

Brittany Leaning says, “It’s no secret that we create a lot of content here at HubSpot. We’ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. To make sure we’re getting the most out ofeach of those pieces of content, we’ve ramped up our promotions, too. Through years of experimentation with promoting these lead generation offers, we discovered that offers with well-coordinated campaigns help us generate 72% more leads than offers with no coordinated campaigns tied to them. Would you like to receive 72% more leads per offer you... [...]

Trisha Brandon says, “As a digital marketer, you’re doing all the right things for your brand, including investing in content marketing, right? Of course you are. And the difference between brands that are doing content marketing well and those who do it brilliantly boils down to one question: is your content being shared, commented on and discussed? And apologies for the tired old phrase, but has content you’ve produced gone viral? At Wednesday’s Festival of Marketing, the CMA explored the issue during a session on shareable content: how to make your content travel further”. A recipe... [...]

Baer says, “With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests. Sour Patch Kids Welcomes Artists To The ‘Brooklyn Patch’ “You have to break culture to make culture,” said Mondelez’s Marketing... [...]

Graham Charlton says, “Velocity’s Doug Kessler spoke at the Festival of Marketingtoday on the topic of ‘Insane Honesty in Content Marketing’.  As Doug explained, mere honesty is something that should be a given in marketing, for ethical reasons, but insane honesty is a choice. Essentially, it means sharing your weaknesses and showing them openly. Putting your worst foot first. Sharing weaknesses and minus points makes the rest of the marketing much more believable”. Why your content marketing should be insanely honest ‘Econsultancy’ Blog  [...]

Charlene Inoncillo says, “We recently began offering free presentations at the Mozplex that we call MozTalks. For those who couldn’t attend the last one, where Rand and Geraldine (the Everywhereist) talked about creating successful blogs, we’ve now got videos online. We hope you enjoy, and that you’re able to make the next MozTalk!“. Videos from MozTalk: Blogger Edition MOZ Blog  [...]

Sonia Simone says, “Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content. Content that lets a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your company. And increasingly, businesses are having a tough time finding the writers who know how to create that kind of content over time. According to some recent research by Content Marketing Institute, the demand for content writers has grown by... [...]

Graham Charlton says, “Sylvia Jensen is director of EMEA marketing at Oracle Marketing Cloud, who will be speaking at at our Festival of Marketing event this Thursday.  I’ve been asking Sylvia about her forthcoming presentation, and her views on automation in content marketing. Can you tell us a little about your presentation at the Festival of Marketing? Every marketer’s goal is to have the right message at the right time for the right person – and when you take into account all the different topics your organisation could talk about, and all the different personas you are... [...]