This is a reminder for Business 2 Community’ webinar on landing page optimization.  Business 2 Community is hosting a webinar with Tim Ash on Wednesday, October 1 at 2.00 pm ET. The topic of the webinar is “The 7 Deadly Sins of Lead-Gen Landing Pages”. The ‘Business 2 Community’ team says, “Landing page optimization can produce huge improvements in online marketing campaigns. Yet many companies ignore this key money-making machine and focus instead on driving traffic, only to turn potential leads off with poorly designed landing pages. This is a mistake. The first... [...]

Ginny Soskey says, “When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads. This type of content isn’t self-promotional — you typically use it to answer industry-related questions and address topics that’ll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer. But we all know that the buying journey doesn’t end once someone’s received a free ebook — and your content shouldn’t,... [...]

Jeff Zabin says, “The 2014 Benchmark Report on B2B Content Marketing and Lead Generation reveals various insights into how B2B companies are creating, licensing and utilizing content assets to demonstrate thought leadership, raise brand visibility – and, perhaps most importantly, generate qualified leads. Some of the insights are obvious; others are not. The research was conducted in Q2 2014 by Starfleet Media; 261 B2B marketing and sales professionals participated. The final report can be accessed here. Following are 7 key takeaways for B2B marketers to consider“. 7 Key Insights Into... [...]

Eric Enge says, “It’s hard to foresee a lot of benefit to your hard work creating content when you don’t have much of a following, and even if you do, scaling that content creation is difficult for any marketer. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it”. Syndicating Content – Whiteboard Friday MOZ Blog  [...]

Kim Celestre says, “Chances are, you’ve recently visited a brand’s webpage and stumbled upon a visually appealing, Pinterest-like media gallery with photos of happy customers and the brand’s products. Today, media galleries are all the rage as marketers attempt to capture the priceless content their audiences are generating on social networks and at live events. But before you run out and invest what’s left of your 2014 marketing budget on a social content curation platform (see Figure 2 from this report) make sure social content curation will help you: Drive... [...]

Mark Traphagen says, “Most of us who work in content marketing have felt the strain that scaling puts on our efforts. How on Earth are we supposed to keep coming up with great ideas for new pieces of content? The answer is, in some sense, all around us. In today’s Whiteboard Friday, MozCon community speaker Mark Traphagen shows us how to see the world in a different way—a way that’s chock full of content ideas”. I See Content Everywhere – Whiteboard Friday MOZ Blog  [...]

Colin Osing says, “Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be the new black! The reason behind this trend is video’s potential to reach and connect with millions of viewers worldwide. With video, the message is immediate, interactive and influential – something that a page of text is... [...]

Adam Hansen says, “Blog content is one of the best ways to keep both your visitors and the search engines coming back to your site. The more you write, the more people are engaged, and the better your rankings are, which means more people visit your site. Done right, this creates a never-ending cycle of traffic coming through your virtual doors and buying whatever it is you are selling. But writing isn’t easy for everyone and even people who love it find it hard to keep up with demanding content creation”. 5 Blog Content Tips to Make Your Life Easier Mark Ling’s  ’Affilorama’ Blog  [...]

Neil Patel says, “If you know me at all, you know that I do a lot of writing. A lot. I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important. As an entrepreneur and a content marketer, I recommend that you write your own content. I understand that there are many objections, but all these objections can easily be overcome. What I want... [...]

Corey Eridon says, “Gone are the days where content marketing is a “nice to have” or an “experiment” with which to dabble. Content marketing budgets are increasing — in fact, 71% of marketers are getting more money thrown at them to grow their content marketing programs. But with more budget comes more responsibility. Modern content marketers are accountable for actual revenue, and their team must be structured in a way that has … well … a structure in order to hit their targets. What that structure looks like can hugely impact your program’s... [...]