Baer says, “At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Here are 25 of the questions I’ve been asking to B2B companies about content marketing. Maybe some of these will make you think about your own content marketing program and opportunities to expand, enhance, and optimize it. I sprinkled throughout some of the tools we often use and recommend.... [...]

The ‘Business 2 Community’ team says, “Although a growing number of marketers and entrepreneurs are turning to content marketing to acquire users and increase their conversions, many have a hard time creating the type of content that truly engages and converts their audience. Join Jason Miller, global content marketing leader at Linkedin, as he shows how to create content that is guaranteed to raise your brand awareness, build trust, and ultimately drive revenue in 2015. Key Takeaways During this webcast, you will discover: How to find out what types of content will appeal the most... [...]

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content infrastructure” to succeed in order to drive growth for your business. Key Takeaways A three-step process to optimize your content plan for growth Best content creation and distribution tactics to try in 2015 Tools that will make creation, distribution... [...]

Jason Stewart says, “In the recent ANNUITAS B2B Enterprise Demand Generation Study, only 20.9% of the respondents indicated that they are confident that have been effective in their use of marketing automation — which isn’t exactly a new insight, as there has been a lot of coverage of the challenges associated with effective use of marketing automation solutions (MAS). A successful MAS instance has a lot of moving parts to consider – from the process-oriented questions of lead management and the handoff to sales, data quality and data management questions associated with new lead records... [...]

Rebecca Lieb says, “Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the capability to create and to distribute content, to contribute to the overall content pool, and to become part of the content circulatory system. But how does an organization foster a culture of content (CoC)? We identified the following seven success criteria. 1. Customer Obsession Guides Content An obsession with understanding customer wants,... [...]

Amy Harrison says, “Leading up to my wedding, I indulged in one of the most lavish things. No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture. I hypnotically worked my way through half a tube of $45 lip gloss in just two weeks. How did it happen?”. 3 Subtle Content Techniques That Make Your Offer Addictive ‘Copyblogger’ Blog  [...]

Roger C. Parker says, “For the third year in a row, it has been a great time for new books that can make a big difference for entrepreneurs and marketers looking for ways to improve their content marketing skills. As in previous years, the range of books continues to expand beyond titles containing “content marketing.” As described in my previous book roundups (June 2012, May 2013, December 2013, June 2014), content marketing success often involves books addressing topics like management, sales, writing, and visual thinking”. Last-minute Guide to 2014’s Best New Books for Content... [...]

Pete Prestipino says, “Content marketers should expect a variety of solutions to emerge in 2015 to support their initiatives – and the surge will likely start with offerings focusing on analytics.  Scribble Technologies Inc., makers of ScribbleLive, recently announced the launch of ScribbleLive Social Discovery, an innovative new software module for content marketers based on “deep data” analytics. ScribbleLive’s new algorithm-based approach helps content marketers identify topics and influencers to maximize the impact of their content strategy”. Content Marketing... [...]

Holly Hammersmith says, “Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different audiences. Not only do I have to understand the audience that each piece of content serves, I also have to address them accordingly. The same goes for your brand’s content marketing strategy. Correctly identifying your audience can mean the difference between engaging your audience and creating customers, or leaving them confused and looking elsewhere. B2C Or B2B 101 What is the main goal of your content? If you want to appeal to consumers who... [...]

Dan Brotzel says, “‘Tis the season for some inspirational and consoling nuggets of wisdom. I’ve rounded up 35 quotes from the great and the good that will hopefully give you food for thought in your content marketing efforts… Happy holidays! For more on this topic check out our content marketing periodic table or download theDigital Content Strategy Best Practice Guide. Making ‘boring’ businesses interesting”. 35 heart-warming quotations for content marketers and strategists ‘Econsultancy’ Blog  [...]