Richard Baxter says, “A few weeks ago, I attended a breakfast meeting with a bunch of entrepreneurs in the technology, space (yes, space travel), software and engineering industry. I felt so blown away by the incredible talent of the speakers. You know, there are people out there building things, like private satellite networks, bio printing facilities, quantum computers and self-driving cars. I was completely transfixed by the incredibly future facing, innovative and exceptionally inventive group in front of me. I also immediately wished I’d worked a little harder in my twenties“. Developing... [...]

Adam Hansen says, “Different people consume and prefer different kinds of content. Simply put, your content development process needs to reflect that if you want to maximize your marketing’s effectiveness. Some of these differences are obvious and extremely powerful, like the Millennial generation’s preference for video, images and limited text. Another glaring example of this is a person’s preferred way of learning. Some people learn best by taking in audio lessons, others want visual teaching to help the lessons sink in. Others learn better by writing and rehearsing. However, some researchers... [...]

Dan Scalco says, “Many people believe that content marketing is just writing blog posts filled with paragraphs of text. That could not be further from the truth. The “content” in content marketing is defined by anything that can be consumed by the end user. This means all types of media are content – blog posts, videos, graphics. In order to keep things fresh and keep your readers’ attention you will want to create different types of content that stimulates them and gets them engaged enough to share your content which, in turn, will drive more traffic. Here are the five different types... [...]

Courtney Eckerle says, “When author, angel investor and self-described “email-phobe” Tim Ferriss realized he had collected hundreds of thousands of email addresses over seven years of posting to his blog — without ever sending an email — he knew he had to act. From this base, Ferriss decided to create an email program that would drive content from lessons he learned while building up his audience“. Content Marketing: How Tim Ferriss turned his blog into a successful email program MarketingSherpa  [...]

Lee Odden says, “Make no mistake, discovery of content through search engines is more important than ever. But the practice of optimizing content for search visibilty has changed substantially. As search engines look for signals of credibility amongst content and links, humans do the same thing. In the way that links alone used to drive the search visibility of a web page up, endorsements and mentions from industry influencers can still boost the visibility of a brand. As a result, the trend towards influencer and advocate marketing is on the rise. While SEO and influencer content might seem... [...]

MarketingProfs team says, “Getting your content noticed online can be hard enough, but trying to inspire people to take action on it and share it with others can seem impossible. With visual content rapidly growing in popularity, it is key to know how to use attention-grabbing visuals to drive traffic and get results. This shift to visual social media has resulted in every social platform becoming more image-centric—from Instagram and Pinterest to Facebook and Google+—and generating impressive results. In this PRO seminar, we’ll cover the principles of using visual content and how... [...]

Jerod Morris says, “Well isn’t this a pleasant surprise. After we published the third installment of our three-part series on content strategy, Brian Clark informed me that he had the perfect follow-up topic for the next episode. Sure, Mr. Clark, I think we can make room for you in the schedule. Consider this a bonus fourth episode in the content strategy series — and it goes next-level. Empathy is essential because it allows you to feel what your audience members feel, but what if you could get inside their hearts and walk a few steps in their shoes as well?”. Interview with... [...]

Ash Kumar says, “This year mobile use in the US finally surpassed desktop use, with 60% of total digital media time spent on smartphones and tablets, up 10% from the previous year. The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all digital media strategy in 2015. With that in mind, my team and I conducted research and interviews with industry leaders, along with vigorous debate and internal discussion, to arrive at the following predictions and some major themes we expect to... [...]

Tom Pick says, “The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. For example, having a documented strategy makes companies much more successful–but only 30% of firms have a formally documented content strategy. And content marketing ROI remains difficult to measure. Here are more than a dozen noteworthy findings from the report. 1. Current customers may be... [...]

Baer says, “What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it. But, (yes, there is always a “but”) as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once. If you want your content succeed, you should remember... [...]