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Tuesday, July 1, 2025

Archive for the 'Content Marketing' Category

’15 indispensable content marketing tips’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “15 indispensable content marketing tips”. Graham Charlton says, “Some people may hate the term, but there’s no doubt that content marketing has caught on big time.  As many people point out, there isn’t anything especially new in the concept of using content to attract customers, but what’s new is that content marketing roles are being created, and teams are being restructured. Content is becoming more tactical as a result. Today sees the release of a new content guide, 100+ Practical Content Marketing... [...]

‘How to Get Higher Email Opens By Split Testing Subject Lines’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “How to Get Higher Email Opens By Split Testing Subject Lines”. Katie Pilot says, “Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test. Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once your list has taken shape. You can also test different elements of your emails to see what makes for more successful emails. One of the easiest things to test is your subject... [...]

‘Goal-Setting Ideas for Content Marketing’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Goal-Setting Ideas for Content Marketing”. Aby League says, “Content marketing provides limitless possibilities for a brand’s acquisition and retention efforts. It can be one of the most basic and most cost-efficient means of marketing. On the other hand, it assumes success as it involves nearly every department (from marketing to design to social media to website management, etc.). With the growing popularity of content marketing, it is easy for one to decide to join the fast-rising trend. One may envision the same kind... [...]

‘3 Tips To Kick Start Your Content Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “3 Tips To Kick Start Your Content Marketing”. Jonathan Long says, “Time is one thing that many business owners don’t have a lot of, and while they know that content marketing is an important part of online marketing, they simply don’t think they have the time (and resources) to create engaging content. If you are a business owner and you are struggling to develop a content marketing strategy you need to step back and realize that there are ways to help save your business time during the content creation and promotion... [...]

‘The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms”. Rebecca Lieb says, “Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm found itself bidding against most frequently. Usual-suspect names cropped up (Digitas, Sapient Nitro). But so did PwC, a name that would have never cropped up in the same discussion five years ago. Neither would Cap Gemini, or other old-school consulting firms. But they’re increasingly... [...]

‘Scaling Quality Content’ – MOZ Blog

The latest MOZ blog post is titled “Scaling Quality Content”. MOZ team says, “We’re now in a post-Panda era where Google has effectively killed the “SEO” page through a combination of FUD and algorithm improvements. Let’s talk about how to build actual high-quality content at scale“. Scaling Quality Content MOZ Blog  [...]

‘Why Content Marketers Need to Quit Reinventing the Wheel’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Content Marketers Need to Quit Reinventing the Wheel″. Baer says, “This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool)”. Why Content Marketers Need to Quit Reinventing the Wheel Jay Baer’s ‘Convince & Convert’ Blog  [...]

‘How Groupon Integrates Social Media and Customer Experience’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How Groupon Integrates Social Media and Customer Experience″. Baer says, “Groupon started as a local company that became global almost overnight, and this is baked right in to the culture. The question for Paul and his team then becomes, “How do we operate on the global level while still remaining as relevant as possible at a hyper-local level?” Paul structures his team carefully to ensure Groupon is able to engage on a local level as a global company. His community managers are in charge of optimizing content... [...]

‘Why You Should Curate Content’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Why You Should Curate Content (And How to Do It Right)”. Jerod Morris says, “Why are we doing a four-part podcast series about content curation? Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time. But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority. And if you follow Copyblogger, you know how important developing and maintaining authority is”. Why... [...]

‘5 Effective Content Tactics to Help Elevate Your Brand’ – HubSpot

The latest article on HubSpot blog is titled “5 Effective Content Tactics to Help Elevate Your Brand”. Bradley Smith says, “As marketers, researching how to help the brands we represent stand out is a constant pursuit. And with the sheer volume of content generated on a regular basis, it’s hard to sift through all the noise and find the tactics that, when implemented, will bring us and the brands we work for a true return on marketing spend. Below are five tactics that every marketer should take, internalize and nurture as part of our journey to be better marketers”. 5... [...]


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