The latest MOZ blog post is titled “Scaling Quality Content”. MOZ team says, “We’re now in a post-Panda era where Google has effectively killed the “SEO” page through a combination of FUD and algorithm improvements. Let’s talk about how to build actual high-quality content at scale“. Scaling Quality Content MOZ Blog [...]
Archive for the 'Content Marketing' Category
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Content Marketers Need to Quit Reinventing the Wheel″. Baer says, “This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool)”. Why Content Marketers Need to Quit Reinventing the Wheel Jay Baer’s ‘Convince & Convert’ Blog [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How Groupon Integrates Social Media and Customer Experience″. Baer says, “Groupon started as a local company that became global almost overnight, and this is baked right in to the culture. The question for Paul and his team then becomes, “How do we operate on the global level while still remaining as relevant as possible at a hyper-local level?” Paul structures his team carefully to ensure Groupon is able to engage on a local level as a global company. His community managers are in charge of optimizing content... [...]
The latest post on ‘Copyblogger’ Blog is titled “Why You Should Curate Content (And How to Do It Right)”. Jerod Morris says, “Why are we doing a four-part podcast series about content curation? Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time. But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority. And if you follow Copyblogger, you know how important developing and maintaining authority is”. Why... [...]
The latest article on HubSpot blog is titled “5 Effective Content Tactics to Help Elevate Your Brand”. Bradley Smith says, “As marketers, researching how to help the brands we represent stand out is a constant pursuit. And with the sheer volume of content generated on a regular basis, it’s hard to sift through all the noise and find the tactics that, when implemented, will bring us and the brands we work for a true return on marketing spend. Below are five tactics that every marketer should take, internalize and nurture as part of our journey to be better marketers”. 5... [...]
The latest article on ‘MarketingProfs’ is titled “The Right Video Content for Your Brand”. Serban Enache says, “A video component in marketing campaigns can help drive engagement and so generate positive ROI. But producing high-quality video content is prohibitive for many brands that might lack the bandwidth or resources to create the right kind of video that fits their image and goals. Stock video footage can help, offering a wide variety of high-quality content types to help companies with messaging, sales, and other initiatives”. The Right Video Content... [...]
The latest article on HubSpot blog is titled “5 Effective Content Tactics to Help Elevate Your Brand”. Bradley Smith says, “As marketers, researching how to help the brands we represent stand out is a constant pursuit. And with the sheer volume of content generated on a regular basis, it’s hard to sift through all the noise and find the tactics that, when implemented, will bring us and the brands we work for a true return on marketing spend. Below are five tactics that every marketer should take, internalize and nurture as part of our journey to be better marketers”. 5... [...]
The latest article on ‘Business 2 Community’ is titled “Content Marketing – The Only Marketing That’s Left”. Jacky Tan says, “Renowned marketing author, Seth Godin, once said – “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.” This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day”. Content Marketing – The Only Marketing That’s Left Business2Community.com [...]
The latest article on ‘Business 2 Community’ is titled “Optimizing Your Organic Search Content Strategy”. Jim Yu says, “If you’re still trying to perfect your content marketing, you’re not alone. In fact, 52 percent of respondents in the BrightEdge 2014 Search Marketer Survey said they would invest at least 10 percent to 25 percent more in content if they could identify what content was the most engaging to their audience. Knowing how to market your brand through content, and what your audience responds to is an age-old question, actually. Pioneers in content marketing... [...]
The latest post on ‘Copyblogger’ Blog is titled “The 3-Step Journey of a Remarkable Piece of Content”. Pamela Wilson says, “You know it when you’ve read it. It’s that blog post, article, video, or speech that changes you. It touches you. You are so affected by its message you can’t help but share it. We’ve all experienced content like this. But do we know how to create it? That’s the question. Because consistently creating remarkable content over time is what it’s all about”. The 3-Step Journey of a Remarkable Piece of Content ‘Copyblogger’ Blog [...]