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Wednesday, July 16, 2025

Archive for the 'Content Marketing' Category

‘The Resources You Need to Master Pinterest’ – HubSpot

The latest article on HubSpot blog is titled “The Resources You Need to Master Pinterest”. Corey Eridon says, “Pinterest for business? Pshh. If that sounds silly, may I make a recommendation? Check out this ebook to get started, then meet me back here. Now that you’ve bought in (how’s that for presumption?), get inspired with theseexamples of what other brands are pinning. Once you’ve got the content flowing, learn how to generate more leads on Pinterest, get more repins, and measure the success of your Pinterest marketing with analytics“. The Resources... [...]

‘How to Set SMART Marketing Goals for 2014’ – HubSpot

The latest article on HubSpot blog is titled “How to Set SMART Marketing Goals for 2014”. Mike Lemire says, “It’s the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2014 planning and goal setting. But wait! What about those naughty marketersout there who don’t have goals? Don’t worry — HubSpot’s elves have put together a goal-setting template to make sure you’re on the nice list next year... [...]

‘Content Marketing Strategies: Tear Down Geographic Barriers to Sales’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Content Marketing Strategies: Tear Down Geographic Barriers to Sales”. Sylvia Montgomery says, “In professional services, relationships and referrals are the anchor of business development. On any given day, executives resort to asking friends and colleagues for recommendations and referrals of service providers. Typically, in the past, those referrals were driven by geographic proximity, and the willingness to hire someone from afar became more acceptable only if the connection was through a personal referral. Fast-forward to today,... [...]

‘The Life of a Tweet: A Look at the First 24 Hours’ – HubSpot

The latest article on HubSpot blog is titled “The Life of a Tweet: A Look at the First 24 Hours”. Maggie Hibma says, “I’ve been swimming in a sea of Twitter statslately — not surprising, since Twitter went publicat the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 million tweets (according to Saxum). These figures provide really good insight into a day in the life of Twitter … but... [...]

‘Why Shutting Up Could Be Your Best Sales Negotiation Tactic Yet’ – HubSpot

The latest article on HubSpot blog is titled “Why Shutting Up Could Be Your Best Sales Negotiation Tactic Yet”. Kyle York says, “I was recently asked to recount my favorite deal negotiation of my sales career. I can’t name who the client was, due to a privacy agreement, but I came to a few crystal clear conclusions after this deal was completed that could greatly aid those who find themselves at the negotiating table. From price, to payment terms, to contract language, to acceptable use policy, and practically every other facet of the negotiation, this large brand was certainly... [...]

‘100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier’ – HubSpot

The latest article on HubSpot blog is titled “100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier”. Corey Eridon says, “Today, we launched a new offer that I’m really excited about — an in-depth compilation of ways to be a better content creator, sourced from the people that create content every day. We released it because we hear almost every day that content creation is really difficult: whether it’s writing website copy, crafting social content, or writing whitepapers and ebooks. The one area of content creation I hear the most pushback... [...]

‘Harper Collins: from publisher to creative content business’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Harper Collins: from publisher to creative content business”. Ben Davis says, “Harper Collins and its business development team are a great example of how publishers are adapting to the business of content, not simply bound sheaves of pulped wood. In an indicator of how service-based the UK economy has become, Harper Collins now sums up its business as following: “We create bespoke content based on products and campaigns for our clients.” “We work with content, not just books, across print, digital, mobile... [...]

‘5 Real Life Marketing Automation Fails’ – HubSpot

The latest article on HubSpot blog is titled “5 Real Life Marketing Automation Fails”. Laura Hogan says, “We’ve all done it. Written up an email, edited it, sent it to be proofed, scheduled it to send to all of our contacts, then received it in our inbox and noticed something wrong with it. A simple copy error in an automated email is one thing (and maybe I’m prone to more mistakes than most) but I’ve encountered much worse than a spelling mistake”. 5 Real Life Marketing Automation Fails HubSpot  [...]

‘Content Marketing: E-commerce site moves beyond promo email, boosts opens with social media content’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Content Marketing: E-commerce site moves beyond promo email, boosts opens with social media content”. Courtney Eckerle says, “With email sends typically only featuring promotional content, the marketers at Calendars.com needed a way to engage with customers during slower months. Stretching out of the promotional track, they built a new monthly newsletter around blog and social media content. In this case study, see how integrating the Calendars.com Pinterest, Facebook and blog content into new “Flip Day” sends celebrating... [...]

‘100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier’ – HubSpot

The latest article on HubSpot blog is titled “100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier”. Corey Eridon says, “Today, we launched a new offer that I’m really excited about — an in-depth compilation of ways to be a better content creator, sourced from the people that create content every day. We released it because we hear almost every day that content creation is really difficult: whether it’s writing website copy, crafting social content, or writing whitepapers and ebooks. The one area of content creation I hear the most pushback... [...]


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