The latest article on ‘Business 2 Community’ is titled “LinkedIn Throws its Hat into the Content Marketing Ring with Product Pages”. Alex Baker says, “Social network for professionals, LinkedIn moved to boost its standing as a content marketing platform this week with the introduction of “Showcase Pages.” These new page offerings provide brands with the opportunity to create pages for specific products, and are different from the “Company Pages” that LinkedIn introduced last summer. “Starting today, LinkedIn members will be able to follow the specific brands and... [...]

On the ‘MarketingProfs’ website, Verónica Maria Jarski says, “Recently, Oracle announced its acquisition of Compendium, a content marketing software provider—an indication of just how desirable content marketing software has become. In light of the acquisition, Kapost created the following infographic, which illustrates the technological advancements that have led to content marketing software’s growth. The infographic includes milestones in connectivity, social media, and marketing automation. One such milestone was in 1993, when MTV, IMBD, and The Tech (MIT’s campus newspaper)... [...]