The latest article on Business Insider is titled “Malware Attack Hits Thousands Of Visitors To Yahoo.com”. Paul Szoldra says, “Two internet security firms have warned that hundreds of thousands ofYahoo.com visitors may have encountered malware from Yahoo’s advertising servers, The Washington Post reports. In a blog post on Friday, Netherlands-based Fox-IT wrote that it “detected and investigated the infection of clients after they visited yahoo.com.” Some advertisements displayed to Yahoo visitors – which are served from ads.yahoo.com – were... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Business 2 Community’ is titled “20 Amazing Marketing Statistics That Will Drive 2014”. Priyanka Ravani says, “As we have flipped the calendar to 2014 and closed the chapter of 2013. Marketers have started developing social media strategies for ‘The New Year’. This is the year where social media is no longer a luxury; it will become a must-have in the current marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Below are the 20 amazing Marketing... [...]
The latest article on ‘Business 2 Community’ is titled “12 SEO Experts Weigh In on SEO 2014 Predictions”. Kaila Strong says, “SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. Their answers may help you prepare and ramp up for the coming year. We’re interested in what you think, so please add your own predictions to the comments... [...]
The latest article on ‘Business 2 Community’ is titled “5 Steps to Creating Better Content”. Zach Heller says, “Content marketing still gets a lot of attention. And there are many reasons for that. But if you’re a company that is trying to make content marketing work for you and having trouble, you don’t need me to repeat all of the reasons you should stick it out. You want me to give you tips on how to make it work. So here are five easy steps to create better content that will work for you: 1. Track current performance – the first thing you need to do... [...]
The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]
The latest article on Business Insider is titled “What To Watch Out For From Facebook In 2014”. Jim Edwards says, “Prediction: 2014 will be a big year for Facebook. That’s a truism, of course, because the social network has more than 1 billion members: every year will be a big year for Facebook. Having said that, if you’re interested in how the service will evolve, how the stock will perform, and where CEO Mark Zuckerberg wants to take the app in the future, these are the issues you should keep an eye on“. What To Watch Out For From Facebook In 2014 Business... [...]
The latest post on ‘Mashable’ is titled “The Content Marketing Forecast: 10 Predictions for 2014”. Shafqat Islam says, “2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria.But as an industry, we owe it to ourselves to demand more and to look forward. 2014 is the year when the content marketing category finally matures and newer players in the space — brands, agencies, startups — help us achieve real scale“. The Content Marketing Forecast: 10 Predictions... [...]
The latest article on ‘Business 2 Community’ is titled “What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014”. Darin Hammond says, “Penguin and Panda Algorithms Knock Out Page Rank Are you lost in Google’s algorithms? Hummingbird: Google’s newest algorithm focuses on searchers. Prior to Google’s Penguin and Panda, search engine optimization (SEO) often involved manipulating the algorithms by repeating key words and phrases throughout blog posts. This achieved a higher Page Rank for a site, so SEO strategists figured out what the algorithms were looking... [...]
The latest article on ‘Marketing Land’ is titled “Why Content Strategy Is Foundational To Real-Time Marketing”. Rebecca Lieb says, “When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who were nominated in each category. So, the social media team, led by VP of Digital and Social Media Sabrina Caluori, sprang... [...]
The latest article on ‘Business 2 Community’ is titled “5 Tips To Improve Content Marketing After Google’s Hummingbird”. Phil Lauterjung says, “Content Marketing has become even more important with Google’s Hummingbird update. For many years, search engines have ranked your web real estate by matching keywords or phrases typed in a search box to keywords that appeared on your blog or web page. Quite simply, search results were based on the user’s perspective, but Google decided that words can have very different meanings. In late September, Google announced that it... [...]