Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]’ featuring Navah Hopkins. Loren Baker says, “Whether you’re a seasoned professional or a newcomer, this podcast episode is a must-listen for anyone looking to take their conversion rates to new heights. Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. In 2019, she became a founding member... [...]

Converzee‘s launch is nearly over and the launch pricing is due to expire at midnight. This new sales-boosting collection of tools has attracted many marketers and the launch has achieved its goal. Check out the ground-breaking 18-in-1 conversion kit that can literally change your online business, boost your conversions and save you thousands of dollars over time: Converzee. If you choose the bundle deal, you’ll get the best value for your money. The Converzee Bundle Deal contains the basic version and all the OTOs/upgrades with unlimited usage and is available at a big discount. If... [...]

Converzee has been called “The Best Growth Hacking Tool” available in the market to help you in generating increased revenue. You can improve your profit from your current marketing campaigns by just adding a few more lines of code. (Keep reading. We have some special cost-reduction strategies listed below.) This new software is a collection of 18 conversion-boosting tools bundled into one integrated package. It is designed to get and keep the attention of visitors so that they establish a profitable relationship with you and your website. As you know, sales are critical for the success... [...]

At 10:00 EST, Dr. Amit Pareek releases new software that increases engagement, leads and sales: MaxConvert Commercial. For the first 3 hours of the launch, you can use the coupon “supervip” for a 11% discount. Here is the rationale for this new software: Everytime we see a countdown timer on a deal, we tend to make an immediate purchase. In addition, everytime we see a notification box, sticky bars, pop-ups, splash pages on landing or when exiting any website, page, we tend to take ation so we don’t miss out. Rock star marketer Neil Patel recognizes the importance of these tools... [...]

Providing site search facility is a great way to help your customers find out what they want, apart from what they are seeing on your landing page or blog. HubSpot’s Alex Girard has shared some useful strategies to increase your  on-site conversion with site search. Girard says, “According to WebInc, visitors who use site search are 216% more likely to convert into paying customers than regular visitors. This is because the behavior of someone using site search is largely different from someone just clicking around your navigation. This is especially true for ecommerce companies.... [...]

There’s a new piece of software that we just learned about. Check it out today because the price will rise at midnight EST Wednesday. Anywhere on your WP website, in your text, as a link for a graphic or in a sidebar, footer or header (literally, anywhere), you can make your advertisements specific to the country or city of your site visitor. It’s all done by the power of Covert Geo Targeter. This plug-in is very clever but super simple. It does one thing only, but it does it well. Covert Geo Targeter lets you insert your visitor’s location (country, city, state/area and country... [...]

Getting traffic to your site is not only good; it’s necessary if you are going to make any sales. But traffic alone isn’t enough. Visitors have to convert into buyers. We just came across a useful (and free) 22-point checklist on improving your site’s conversions. It was on a Shopify merchant’s site. The checklist mentions apps that run in the Shopify system as methods for implementing the suggestions. But, if you aren’t using Shopify in your business, you can use the suggestions by using other apps or doing the work manually. The point is the concept; you can work... [...]

Entrepreneur’s VIP contributor Susan Gunelius has shared eleven call to action hacks to help marketers boost clicks on their sites and improve the conversion rate. says, “As you create your online marketing materials, it’s likely each one will include a call to action button or link. There are many elements that affect the click rate and conversion rate for each piece, and the call to action button or link is one of the most critical. Keep the following hacks in mind. They can turn ineffective calls to action into click and conversion generators. 1. Message The words you use in your... [...]

Managing to have a good conversion rate is a challenge almost all marketers face today. You can try different techniques to improve conversion rates. Entrepreneur contributor AJ Agrawal has shared three ways to boost your conversion rate. Agrawal says, “Even if you don’t have any experience building chatbots for business, there are steps you can take to implement this technology soon. Before you do so, take a look at what chatbots can do for your business and how you can use them to increase conversions: 1. Improve your customer service. When was the last time you interacted with an automated... [...]

The MarketingExperiments team has published a video on Conversion Rate Optimization featuring Flint McGlaughlin, Managing Director and CEO, MECLABS Institute. MarketingExperiments’ Linda Johnson says, “McGlaughlin focuses on two negative components that are driving down the response rate on the ZOPA homepage to give you ideas for fixing your own homepage. He reveals where there is friction that is causing psychological resistance for potential customers of the online personal finance peer-to-peer lending company, and he shows the elements that are causing customer anxiety —... [...]