Susannah Morris says, “For ecommerce companies, shipping options have a big impact on conversion rates. In fact, 93% of online shoppers say that free shipping would encourage them to make more purchases online. And beyond conversion rates, shipping options can also be a lever to increase average purchase value and increase the lifetime value of your customers. Dig into the infographic below from Convert.com to learn more about how changing your shipping options can improve your conversion rates”. Improve Conversion Rates by Changing Your Shipping Options HubSpot  [...]

Josh Brown says, “To effectively improve conversions for your business, you need to understand consumer psychology. If you understand your prospects’ biases and tendencies, and you know the thoughts and emotions that they experience when they move through your sales funnel or when they’re exposed to your marketing materials, you will be able to craft a strategy that accounts for those factors in order to generate more business. The scarcity bias is one of the most important consumer biases to understand when trying to improve conversions. The human brain has been conditioned... [...]

Tim Ash says, “Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they feel, and then justify that decision with what seems like a consciously balanced weighing of pros and cons. Savvy marketers know that establishing an emotional connection with their visitors and/or creating a strong feeling of desire or pain (or other emotion) can be a powerful weapon in the conversion arsenal. Surprisingly, many marketers still don’t fully understand just how much feeling (and how little logic) goes into the average purchase... [...]

Angus Lynch says, “Are you a conversion-focused marketer stuck in the straightjacket of organizational politics? Here are four lightweight conversion fixes that won’t tick off your boss or developers. Are you a conversion-focused marketer stuck in the straightjacket of organizational politics? If so, you likely want to make conversion-driven changes to your company website, such as: Reducing the number of distractions. Making your calls-to-action more visible. Split-testing variations in your headlines/positioning statements”. Four lightweight conversion fixes that won’t annoy... [...]

Jayson Demers says, “Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article will outline 39 proven strategies for getting your visitors to take action, whether that’s filling out a form, handing over their email address or making a purchase. 1. Include as few fields as possible. When asking for information in an email opt-in form, ask for as little information as necessary. Here’s an example of how using one additional form field decreased conversions by 11 percent. 2. Add a guarantee. Include a no-questions-asked refund... [...]

Tim Ash says, “If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion optimization program. The simple fact is that many companies can — and do — impede their website optimization efforts by having information silos, territorial teams, groups with tactical mindsets, aversion to change, and an unproductive focus on vanity metrics. All of the above derail progress even before you factor in other companies who may have better or more mature conversion practices than your own. Sound familiar? Here are five tips... [...]

Josh Wilson says, “Why do people say “yes” to your offer?  Any time there is an ask for something, whether you are asking people to purchase something, give you something or to do something, the person can either say “yes” or “no.” In this short article, I will explain the conversion heuristic and how it can help you optimize your online marketing efforts and get to more yes(s.) What is a conversion? Definition — Conversion:  noun. The act or process of changing from one form, state, etc., to another. If you are a marketer, it is your primary responsibility to help convert... [...]

Chow says, “If we all had it the way we wanted, we would have every single person that visits our website make a purchase, every time they visit our site. Its too bad that in real life, the average conversion rate can be anywhere from 1% to 10%.  Obviously, this number will depend on the space you are in and how well you are running your site.  If we keep this in mind, we understand that we can’t really do much about what our own company sells(at least for the moment), but we CAN change how the website is being run. Lets take a look at some things we can do to make sure our conversion rates... [...]

Bola Awoniyi says, “The difference between successful and failure is often in the details. This is why the virtues of testing and optimizing are continually extolled on platforms which claim to promote best practice. From lingerie companies A/B testing their models, to Amazon’s authority and leadership in ecommerce and customer experience, the internet is full of examples of how conversion rate optimization has helped organisations achieve better outcomes and better serve their customers. However, examples can only take you so far. In order for companies to create a sustainable competitive... [...]

Ginny Soskey says, “I don’t know about you, but I hate shopping for shampoo. I know roughly what kind of shampoo I need — something that doesn’t dry my hair out — but when I get to the aisle to find it, I freeze up. There are roughly a zillion brands to choose from (Dove! Pantene! Herbal Essences!)and each one has a zillion types (Color Protection! Damaged Hair! Hydro-Recharge!). When the choices get overwhelming, I’ll end up going for the one that sound the most innocuous and least expensive. Too many choices isn’t just something that paralyzes... [...]