The latest ‘Econsultancy’ blog post is titled “How marketers can drive engagement at every phase of the purchase cycle”. Matthew Kates says, “It’s not just the moment of purchase that matters. To successfully build customer loyalty requires fresh marketing strategies at every phase of the purchase cycle: before, during, and after. Before deciding to spend their hard-earned money with your brand, consumers receive countless messages that detail product announcements and ways to save money. To break through this noise, a streamlined and efficient engagement strategy... [...]

The latest ‘Econsultancy’ blog post is titled “How marketers can drive engagement at every phase of the purchase cycle”. Matthew Kates says, “It’s not just the moment of purchase that matters. To successfully build customer loyalty requires fresh marketing strategies at every phase of the purchase cycle: before, during, and after. Before deciding to spend their hard-earned money with your brand, consumers receive countless messages that detail product announcements and ways to save money. To break through this noise, a streamlined and efficient engagement strategy... [...]

The latest article on  ‘Marketing Land’ is titled “Don’t Give Up On Past Customers, Re-Engage Them With These Tips”. Joanna Lord says, “Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy, but it appears the tides are turning — the majority of marketers interviewed in a recent 2014 State of Marketing survey said retention and re-engagement are now a key focus“. Don’t Give Up On Past Customers, Re-Engage Them With These Tips Marketing Land  [...]