Convince & Convert has published the latest episode of the ‘Data-Driven Decisions Podcast’ titled ‘How Marketing Can Lead the Way with Data‘ The Convince & Convert team says, “Jenn explains what insights SAS focuses on from a marketing perspective and how that helps her team and other departments work together to drive results. She talks about the different types of surveys and brand studies that SAS conducts to collect data both internally and externally, plus the impact that has on working toward business goals. For SAS, it’s clear that data is embedded... [...]

Data-driven insights use real-time data to guide decisions, making strategies more precise and effective. By analyzing trends and patterns, businesses can better understand customer needs and improve outcomes. Convince & Convert has published the latest episode of the ‘Data-Driven Decisions Podcast’ titled ‘How to Find a Balance with Data-Driven Insights‘ The Convince & Convert team says, “In this episode of Data-Driven Decisions, we sit down with Rand Fishkin, Co-Founder and CEO of SparkToro, an audience research tool that helps organizations understand their... [...]

SEO is crucial for improving website visibility on search engines, and driving organic traffic. It helps businesses reach their target audience and boosts credibility online. Search Engine Journal has published ‘Making SEO Decisions With Confidence: A Guide To Data-Driven Strategies. Adam Heitzman says, “Before diving into strategies, it’s crucial to understand the types of data that matter in SEO: Traffic data: This includes organic traffic, direct traffic, referral traffic, and paid traffic. It helps you understand how users are finding your site. Keyword research data: This... [...]

Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions. Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’. The CMI team says, “In her new book, Data-Driven Personalization, How to Use Consumer Insights to Generate Customer Loyalty.. Zontee Hou offers a framework for how to reach new customers and better engage with your best customers. We recently sat down... [...]

Data-driven content marketing involves using analytics and metrics to guide content creation and strategy. By leveraging data, businesses can better understand their audience, optimize content performance, and make informed decisions to enhance engagement and conversion rates. Content Marketing Institute contributor Patrick Sanderson has published an article featuring 10 essential tips for data-driven content marketing. He says, “To help set you up for success, we’ve compiled 10 tips on leveraging data to sharpen your content marketing strategy. Follow these recommendations to create content... [...]

The future of digital advertising lies in personalized, data-driven strategies that cater to individual preferences and behaviors. As technology advances, AI and machine learning will play pivotal roles in creating highly targeted and immersive ad experiences. Digital Marketing Depot has published an ebook ‘The Future of Digital Advertising: Your Paid Media Playbook for 2024’. The DMD team says, “Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing... [...]

Data-driven marketing leverages customer data and analytics to create targeted, personalized campaigns, enhancing their effectiveness and ROI. By understanding customer behaviors and preferences, businesses can make informed decisions, optimize strategies, and achieve better results. Digital Marketing Depot has published an ebook ‘The 4 Essential Strategies of Data-Driven Marketing’. The DMD team says, “In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute... [...]

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs has made available its webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on-demand. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos to create personalized, privacy-respecting marketing campaigns. Join this free webinar to… Grasp the... [...]

This is a reminder for the MarketingProfs webinar to be held on January 25, 2023.  Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs is hosting a webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on Thursday, January 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos... [...]

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs is hosting a webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on Thursday, January 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos to create personalized, privacy-respecting marketing campaigns. Join this free webinar... [...]