The latest article on HubSpot blog is titled “10 Brilliant Pinterest Board Ideas From Real Brands”. Ginny Soskey says, “Yes, Pinterest might be the fourth largest traffic driver in the world … but it’s still a pretty challenging network to use for most companies, especially for those in the B2B sector. Maybe you’ve claimed your company’s Pinterest profile and added a board or two with a few pins. Or maybe you haven’t even dipped your toe into the network yet”. 10 Brilliant Pinterest Board Ideas From Real Brands HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Simplifying personalization: three ways every online business can achieve it today”. Juliet Stott says, “Online personalization has been blighted by the stigma that it’s something we’d all love to achieve but it’s out of the reach for the middle market. In fact, a recent Econsultancy survey that found that 94% of companies sampled agreed personalization “is critical to current and future success” but they didn’t know where to start or how to approach it. But the tables are turning and this is all about... [...]

The latest article on HubSpot blog is titled “55 Free Templates to Make Visual Content Creation Quick & Painless”. Pamela Vaughan says, “Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And in social media? Visuals pretty much make or break your presence. In fact, photos on Facebook generate 53% more Likes, 104% more comments, and 84% more”. 55 Free Templates to Make Visual Content Creation Quick & Painless HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “CPCs for Google Shopping ads have increased 53% year-on-year: report”. David Moth says, “The cost per click (CPC) of Google’s Product Listing Ads(PLAs) has increased by 53% year-on-year, reaching an all time high in June as the search engine finally completed the transition of shopping results to a commercial model. Though PLAs are still cheaper than standard text paid search ads, it shows that Google has successfully managed to cause a massive increase in CPCs by changing how the ad formats work. In fact, PLA CPCs... [...]

The latest article on HubSpot blog is titled “6 Essential Components of Top Notch Nonprofit Blogs”. Taylor Corrado says, “One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. Storytelling about your nonprofit allows you to leveraging these human stories to connect individuals to your cause and inspire them support your organization — and connect you to a wider audience online”. 6 Essential Components of Top Notch Nonprofit Blogs HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “The hashtag: understand customers and remain in control”. Tom Whitny says, “Hashtags in social media marketing are overused and under-appreciated, but it also can be hard to measure the success of hashtag campaigns. Marketers need to do more than count likes and followers. They need to truly understand sentiment, language, tone of voice, and the trends of how conversations unfold, and campaigns are re-appropriated, around their chosen hashtag”. The hashtag: understand customers and remain in control ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “Creating Compelling Content in a Snoozeworthy Industry”. Dan Moyle says, “My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Bored yet? Yes, home financing itself is a snoozeworthy industry. However, the ideas surrounding home financing can be very exciting to those who want to know about buying a home”. Creating Compelling Content in a Snoozeworthy Industry HubSpot  [...]

The latest article on HubSpot blog is titled “How to Create an Infographic in an Hour or Less [5 Free PPT Templates]”. Pamela Vaughan says, “Wouldn’t it be great if you could create an infographic as quickly as a regular ole text-based blog post? Unfortunately, the reality is that visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually“. How to Create an Infographic in an Hour or Less [5 Free PPT Templates] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Gamification for marketers: what old school games can teach us about engagement”. Matthew Kates says, “You’ve most likely heard or even uttered the latest ‘it’ term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay? Defined as the “process of using game concepts and mechanics to engage users and change behavior,” gamification is, at its core, a simple concept with huge potential for business. In fact according to Gartner, 70% of Global 2000 organizations... [...]

The latest article on HubSpot blog is titled “What Is an Email Workflow?”. Ginny Soskey says, “So you’ve got a marketing problem — one that happens to the best of us. It’s not that you’re not attracting visitors to your website and converting them into leads — you’ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they getstuck in your marketing funnel. They aren’t ready”. What Is an Email Workflow? HubSpot  [...]