Lyris has released the ‘Email Deliverability 2013: Keeping Pace with Evolving Practices’ guide. The Lyris team says, “Marketers who leverage mobile marketing and other evolving digital marketing best practices will be equipped to provide unique experiences for their customers in ways that are unique, relevant, and intensely personal. We’ve updated this popular guide to include new information on optimizing email for delivery to mobile customers – a critical component in the digital marketing mix that successful marketers are increasingly using to their advantage. Recent studies... [...]
Archive for the 'e-mail marketing' Category
The latest ‘Aweber’ blog post is titled “Haven’t Emailed Your Subscribers Recently? 5 Steps To Fix The Relationship”. Crystal Gouldey says, “In a perfect world, you consistently email content that your subscribers can’t get enough of. But it’s not a perfect world, and you often it hard to keep subscribers reading your emails. Sometimes subscribers will become inactive and stop reading your emails – or sometimes you may forget to send them. The life of a“. Haven’t Emailed Your Subscribers Recently? 5 Steps To Fix The Relationship Aweber Blog [...]
MarketingSherpa is holding the ‘Email Summit 2013’ in Las Vegas on February 19-22, 2013. Key speakers of the summit are Flint McGlaughlin, Jay Baer, Matt Bailey and more. MarketingSherpa team says, “The Email Summit 2013 agenda has been announced and includes 25 speakers, 30 roundtable discussions, eight breakout sessions, and five tactical trainings all designed with one goal in mind – to help you optimize your email marketing programs. 5 Goals of Email At this year’s Email Summit, our agenda will follow a structure that will help attendees quickly connect each... [...]
The latest ‘Aweber’ blog post is titled “App For Etsy Sellers: Easily Email Your Customers”. Amanda Gagnon says, “There are 2 things every Etsy shop owner needs to keep growing their sales: 1. A way to follow up with your customers. As an Etsy seller, you leave money on the table if you aren’t following up with previous purchasers, already interested in your products. 2. Tools to do this quickly and easily“. App For Etsy Sellers: Easily Email Your Customers Aweber Blog [...]
The latest ‘Aweber’ blog post is titled “Deck Out Your Email Campaign – 5 Free Holiday Templates”. Rebekah Henson says, “Gift giving is a big part of the holiday season. And in that spirit, we have some free gifts to dress up your email campaign for the season. Our design intern Bethany has been as busy as an elf, creating new holiday email templates to make your campaigns festive. Look for them in your AWeber“. Deck Out Your Email Campaign – 5 Free Holiday Templates Aweber Blog [...]
The latest ‘Aweber’ blog post is titled “We Moved! Here’s Our New Address & a Sneak Peek at the Office”. Justin Premick says, ““And you may say to yourself, ‘this is not my beautiful house’”~David Byrne In 2004, I walked into what appeared to be a converted 2-stall horse barn. I found myself in a one-room building with 4 desks and a mini-fridge. AWeber’s office in 2004 certainly looked like a place where people knew how to enjoy“. We Moved! Here’s Our New Address & a Sneak Peek at the Office Aweber Blog [...]
MarketingSherpa is holding the ‘Email Summit 2013’ in Las Vegas on February 19-22, 2013. Key speakers of the summit are Flint McGlaughlin, Jay Baer, Matt Bailey and more. MarketingSherpa team says, “The Email Summit 2013 agenda has been announced and includes 25 speakers, 30 roundtable discussions, eight breakout sessions, and five tactical trainings all designed with one goal in mind – to help you optimize your email marketing programs. 5 Goals of Email At this year’s Email Summit, our agenda will follow a structure that will help attendees quickly connect each... [...]
The latest ‘Aweber’ blog post is titled “Short on Holiday Marketing Ideas? Get Inspired By Our Email Lookbook”. Rebekah Henson says, “The holidays are here. That means you’re busier than ever now. Between the rush of holiday orders coming in, keeping track of your holiday promotions, hosting events, and squeezing in time with family and friends, email might be the last thing on your mind. Last year, sales made online set a holiday shopping record“. Short on Holiday Marketing Ideas? Get Inspired By Our Email Lookbook Aweber Blog [...]
Bronto has released a white psper titled “Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance”. The Bronto team says, “Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help. Discover the campaign performance gauges every online retailer should include in their email marketing and the factors that determine how your marketing efforts stack up. In this white paper,... [...]
In his new WSO called Email Ninja, Anwesh Rath shares his promotional email strategies. He goes a step further and records a case study video of 5 of his email campaigns explaining details that are usually kept secret. He has even included his “secret weapon” that he calls his Profits Prediction Tool. It allows him to see the amount of money he can expect to make from a campaign. In his email process, he uses a method that lets him (and us, too,) build a list while promoting a product to make money, but creating an asset for his business (his mailing list) that can last a lifetime. With... [...]