Bronto has released a white paper titled “Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance”. Bronto team says, “Discover the campaign performance gauges every online retailer should include in their email marketing and the factors that determine how your marketing efforts stack up. In this white paper, learn how to: Determine campaign effectiveness based on your goals Identify the most important metrics to benchmark email marketing programs Uncover the 3 key factors that influence your metrics Explore these key strategic tactics to assess your... [...]

StrongMail has released the ‘Ultimate Email Lifecycle Marketing Guide’ white paper. StrongMail team says, “In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize post-purchase programs that can turn existing customers into brand ambassadors and drive significant incremental revenue. Key things you will learn: Tips for identifying the best types of programs for your business Required data assets and technologies 5 steps for launching an effective program Best practices for optimizing... [...]

Lyris has released the ‘Guru’s Guide to Email Marketing 2012’. The Lyris team says, “Email marketing has an average return on investment of $44 for every dollar spent. But achieving optimal results from your email marketing programs requires experience, planning and market knowledge. That’s why we created the 2012 Guru’s Guide, the definitive guide to email marketing. In this guide you’ll get the latest advice and tips on: Building your email opt-in list Developing high performance email creative Increasing the deliverability of your email messages Analyzing email marketing... [...]

StrongMail has released a free guide entitled “The Ultimate Email Lifecycle Marketing Guide: Cross & Up-Sell Programs”. StrongMail team says, “In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize email-based cross and up-sell programs that allow marketers to drive more profitable behavior from the email subscribers they know best: their customers. Key things you will learn: Tips for identifying and distinguishing the best types of programs for your business Required data... [...]

Follow up Email Messages that Win provides 29 follow-up strategies that should improve your open rates, and ultimately, your sales. Pick the strategy that fits the type of promotion you are doing. Tailor it to your specific product with specific bullet points and copy, and watch it bring in sales. These 29 follow-up strategies have stood the test of time. They can help you too. Go here while it’s still under a dollar: Follow up Email Messages that Win  [...]

Lyris Inc. has released a free guide entitled “The Future of Email: 8 Trends to Watch in 2012”. Lyris Inc. says, “This guide covers eight hot trends that will determine the future of email as we move into 2012. It features real-world examples of how brands are leveraging advances in communication to reach customers, generate communities and drive ROI. You’ll learn about: Mobile Communications Social Media The Social Inbox Social Currency Shopper Marketing Location-based Marketing Millennials Social Gaming”. Lyris’ Releases ‘The Future of Email: 8 Trends... [...]

So often marketers think it’s smart to hide their true identity in their emails. In the last 24 hours, I have received emails from people only ideltified as “Admin”, “Notice”, “Support”, Christy, Sean, Dorothy, Clifford, “Download Dept.”,Preeti, Phil and Ray When I open the mail, they usually don’t do any better, signing it with only a first name. The ones above were signed [three first names], [blank], Jessica, Christy, [blank], Dorothy, Clifford, Anastasia,[blank] , Phil, and [Congratulations, Ray. At least you got it right on the... [...]

If your e-mail marketing isn’t living up to your expectations, these 20 articles can help. If you sell to the IM niche, these articles can be a part of your offering. Social marketing is fine for building a relationship, but if you want to really communicate with your followers, email is still the champ. These bite-size tidbits of information are easily digestible and can put your business on a better footing. Check out this PLR package here.  [...]

If you want to build a list that knows, likes and trusts you, give them good content that helps them grow their business. These 29 pre-written emails are a good place to start. Writing emails, particularly for new marketers and new writers, isn’t easy. Now you can ease into it. Start with using these 29 emails while you work on your writing skills (or find a ghostwriter.) You can’t build a list of satisfied people sending nothing but ads. They already get plenty of ads; they want you to give them substance. In these 29 emails you get: – 5 on research and choose a niche –... [...]

Return Path has released a report entitled “The Global Email Deliverability Benchmark Report, 2H 2011”. Return Path says, “Return Path, the global market leader in email certification and reputation monitoring, reviewed data from 142 ISPs in North America, Central and Latin America, Europe, Asia and the Pacific territories from June through December of 2011. What the data shows is that email deliverability still plagues commercial email senders worldwide – with significant drops in inbox placement rates (IPR) in several regions”. Return Path’s ‘The Global Email... [...]