Adweek’s Sami Main has shared a study explaining how Food52, an independent publishing site, used email to handle Thanksgiving and Cyber weekend this holiday season. Main says, “Most emails, especially those including marketing messaging, had backup plans in case sales weren’t hitting their goals; editorial franchises and creative imagery shoots had been planned in advance to provide both fresh content and much-needed advice; and, with the help of online services like Google Drive’s products and Slack’s messaging service, the company was ready to enjoy the holiday, be there for... [...]

Email overload is one of the most common issue that the Internet users face today. For your prospects too it would be a challenge to sort the important email and prioritize reading them. It is very crucial to craft catchy and relevant subject lines for your email marketing campaigns to make them open and read your emails. HubSpot columnist Olivia Allen has shared seventeen tips to write catchy email subject lines. Allen says, “Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement. What Makes... [...]

In email marketing the subject is the first thing that your subscribers see. According to a CMBInfo report, 47% of email recipients decide whether or not to open an email based on subject line.  HubSpot’s Olivia Allen has shared seventeen tips to help marketers improve their marketing email’s subject lines. On keeping the subject line ‘short’, Allen says, “Email subject lines will get cut off if they’re too long, particularly on mobile devices. And with 67% of email opens taking place on mobile, we recommend using subject lines with fewer than 50 characters... [...]

Email marketing is one of the most popular forms of marketing due to its reliability and importance given by the prospects. To make your email marketing campaigns outstanding the first thing that you should work on is its subject line. A catchy subject motivates the receiver to open the email. HubSpot columnist Aja Frost has listed the fourteen overused sales email subject lins advising marketers to avoid them. Frost says, “Emails often live and die by their subject lines. A great subject line motivates prospects to open the message, while an uninspired one means they won’t read a single... [...]

Len Shneyder says, “Retailers are pushing out millions of emails every day, most of which end up being ignored — or worse — sent to the spam folder. Many more are simply dropped by an ISP. And most marketers are misfiring on the timing, the subject lines and the content. Only a few are consistently getting it right, and among these brands, in my opinion, are Uber, eBay and REI (disclosure: Uber and eBay are clients). Here’s how these three retailers provide a good case study in effective email marketing. Uber A portion of Uber’s email traffic is transactional in nature; their emails... [...]

Amy Gesenhues says, “According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While send rates overall were down, open rates increased from 27.3 percent in 2016 to 30.6 percent this year. The click-rate remained nearly the same – with a slight drop from 2.8 percent in 2016 to 2.5 percent in 2017. The report analyzed more than 50 billion emails from 100,000 senders spread out over 25 different industries. According to SendGrid’s data, eight of the 25 industries were desktop dominant when it came to how... [...]

Kate Taylor Mighty says, “As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease — even if they’re using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in over a year, your emails are probably getting stale. Whether you’re an email marketing veteran or are just getting started, you may be operating under certain common misconceptions about email that have been disproved by research. Even worse, your email... [...]

Leslie Ye says, “If eyes are the gateway to the soul, a subject line is the gateway to an email. Everything a prospect needs to know about an email is in the six to eight words they see in their inbox: Do you seem human? Do you have interesting insights to share? Does it seem like you could potentially help?Prospects will make assumptions about the answers to those questions the moment they read a subject line. if you choose your words wrong, your emails will never get opened. It doesn’t matter how good your insights are or how cute the GIF you included is — if your subject line... [...]

Ronell Smith says, “During the holidays, my youngest daughter apparently had cabin fever after being in the house for a couple of days. While exiting the bedroom, my wife found the note below on the floor, after the former had slyly slid it under the door. Though tired and not really feeling like leaving the house, we had to reward the youngster for her industriousness. And her charm. Her effective “outreach” earned plaudits from my wife. “At least she did it the right way,” she remarked. “She cleaned her room, washed dishes, and read books all day, obviously... [...]

Laura Forer says, “The folks at Emma made a list, checked it twice, and you were good this holiday season so here’s a peek. The email marketing software provider compiled the top 12 emails of the year sent through its platform. Among the highlighted emails: • Telluride Truffle for its innovative referral program (people are four times more likely to buy when referred by a friend) • The Escape Game for its dynamic “thank you” email • Preppy Pineapple and the Texas A&M Foundation for their use of animated gifs. Emma also explains why the techniques used by each... [...]