The latest ‘Econsultancy’ blog post is titled “Analysis: Australian content marketing vs. UK and US”. Claire Brinkley says, “A recent report has found that 96% of Australian marketers use content marketing – which is higher than figures seen in North America and the UK – yet only 29% consider themselves to be “very effective” or “effective” at doing so.  The first ever content marketing in Australia report, compiled by the Content Marketing Institute (CMI) and ADMA, has finally been released and it sheds some interesting light on how this particular... [...]

The latest ‘Econsultancy’ blog post is titled “Six principles for great content marketing”. Marcus Taylor says, “Being a decent content marketer is about matching your strengths with what actually gets results. For some, that may mean creating the next cat-riding-a-sneezing-panda-to-K pop viral sensation, but for me it’s often about using data to create powerful stories that influence social heavyweights. Based on my wins and fails in content marketing, here are six principles that I’ve come to realise play a part in making content stand out”. Six principles... [...]

The latest ‘Econsultancy’ blog post is titled “11 valuable Google Analytics advanced segments”. Graham Charlton says, “Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from yourGoogle Analytics account.  In this post, I’ll round up ten very useful custom segments that you can import straight into your GA account, and save yourself the trouble of creating them yourself”. 11 valuable Google Analytics advanced segments ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “How to spot a bad backlink”. David Moth says, “The SEO industry has undergone something of a renaissance in recent years, with the focus shifting from building links by any means necessary to an appreciation of the power of quality content. However links are still the fuel that drives Google’s algorithm, so building and maintaining a strong, clean link profile is central to the SEO’s job description. At Brighton SEO last week Paul Madden from Manual Link Building detailed the steps that search marketers can take... [...]

The latest article on HubSpot blog is titled “How to Breathe New Life Into Your Google Search Results With Rich Snippets”. Diana Urban says, “Google rich snippets. What the heck are those? They’re these awesome things that can help youimprove your SEO, and generate more site traffic from the SERPs, and I’m going to tell you how to set them up in this post. Bet I got your attention now, right? Well to answer your question, let me first pose another question to you. Have you noticed that when doing a Google search, certain listings just look sexier than others? For... [...]

The latest ‘Econsultancy’ blog post is titled “Eight tips for dealing with on-site SEO on huge websites”. David Moth says, “Ecommerce currently makes up a whopping 43% of Argos’ business and is predicted to surpass 50% by 2015, so managing the company’s search strategy is an incredibly important job. At Brighton SEO on Friday Argos’ search marketing manager Dan Patmore gave an insight into the way SEO works at the company and the tactics he uses to ensure his ideas are implemented”. Eight tips for dealing with on-site SEO on huge websites ‘Econsultancy’... [...]

The latest ‘Aweber’ blog post is titled “Online Marketing Face-Off: The Best Channels For Your Business”. Rebekah Henson says, “In the spirit of March Madness, we pitted 8 online marketing channels against each other to find out which ones small business owners like best. Here’s how they voted, with our own expert analysis of the qualities that make each channel the better choice for marketing a small business. Here’s the final outcome: ROUND 1“. Online Marketing Face-Off: The Best Channels For Your Business Aweber Blog  [...]

The latest article on HubSpot blog is titled “How to Optimize Your Social Content for the Facebook Mobile App”. Amanda Sibley says, “More and more people each day are using their smart phones as a source of news and entertainment. In fact, over 600 million people use the Facebook mobile app while on the go, according to Facebook’s latest data. So instead of asking you if your company ready to join the mobile revolution, I’l ask you … is your company ready to join the Facebook mobile revolution?”. How to Optimize Your Social Content for the Facebook... [...]

The latest ‘Econsultancy’ blog post is titled “61% of marketers rate their email campaigns as poor or average: infographic”. David Moth says, “Almost two-thirds (61%) of marketers rate their email campaign performance as ‘poor’ or ‘average’, while just 4% would rate themselves as ‘excellent’. The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013 which looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness... [...]

The latest ‘Econsultancy’ blog post is titled “App marketing: competitor and target audience analysis”. Clair O’Neill says, “With so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought. There are a huge number of apps out there. The market leaders, Apple and Android, have nearly 800,000 in their individual app stores”. App marketing: competitor and target audience analysis ‘Econsultancy’ Blog  [...]