The latest article on HubSpot blog is titled “The 5 Habits of Highly Successful Content Creators”. Maggie Hibma says, “Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand:content and marketing”. The 5 Habits of Highly Successful Content Creators HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Three reasons why Facebook can’t beat Twitter for social TV”. Bola Awoniyi says, “Facebook has had a very busy summer.  From preparing the groundwork for a video ad service, to pushing the Facebook hashtag, the social juggernaut has been trying to convince advertisers and investors that the platform is a hotbed of viral activity, not just the world’s biggest directory of human beings. To Facebook’s credit, it seems to be winning the battle on Wall Street, with the stock trading over 30% above its flotation price... [...]

The latest ‘Econsultancy’ blog post is titled “Zeebox: insanely powerful advertising, but will it catch on?”. Ben Davis says, “We’ve covered second screening a bit on this blog (like this onTwitter’s lead over Facebook), but with Zeebox providing an ever more sophisticated product, I don’t think we’ve fully taken stock of the possibilities for advertisers. Yesterday I attended Mobile Marketing Live and listened to Ernesto Schmitt, CEO and Co-Founder of Zeebox, talking about the future for the product, and TV in general”. Zeebox: insanely powerful... [...]

The latest article on HubSpot blog is titled “The Resources You Need to Create Killer Content”. Corey Eridon says, “Don’t put the cart before the horse. Craft a content strategy that guides purposeful content creation — read about killer content strategies here. And you’re off to the races! Instead of churning out crappy content, build a steady, productive content creation machine that utilizes all the resources you have at your disposal”. The Resources You Need to Create Killer Content HubSpot  [...]

The latest article on HubSpot blog is titled “A 3-Minute Investment That’ll Make You a Better Content Creator”. Corey Eridon says, “Fast Company started a brilliant series recently called “Creation Stories,” a series to help educate people about the creative process. Istumbled upon a video they created with Ricky Gervais for the series — and being a content creator as well as a Gervais fan, I figured I’d give it a whirl”. A 3-Minute Investment That’ll Make You a Better Content Creator HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Lego: building a customer community, brick-by-brick”. Christopher Ratcliff says, “Everybody loves Lego. It’s possibly the most warmly regarded brand on the planet. I can hear that unmistakable rummaging of a thousand pieces of plastic as I write this sentence. Ah, bliss. Lego’s online strategy and how it can improve its social reach has been discussed on this blog before, and it looks as if Lego is now making huge strides in its sociability with the crowdsourcing site Lego CUUSOO“. Lego: building a customer... [...]

The latest article on HubSpot blog is titled “Why Google’s Hummingbird Algorithm Is Perfect for Inbound Marketers”. Steve Haase says, “You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results — especially for long tail queries, or “semantic search.””. Why Google’s Hummingbird Algorithm Is Perfect for Inbound Marketers HubSpot  [...]

The latest article on HubSpot blog is titled “One Simple CAN-SPAM Addition That Could Transform Your Email Marketing”. Ginny Soskey says, “Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting in to receive those emails”. One Simple CAN-SPAM Addition That Could Transform Your Email Marketing HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “The Modern Marketing Manifesto and the Festival of Marketing: why you should care”. Ben Davis says, “Until recently, the development of marketing technologies has occurred at a high enough pace to preclude a new definition of marketing. But now, we feel the new discipline can be defined in broad terms, with digital pervading pretty much everything you do as marketers. Next week the Festival of Marketing debuts in the city of London, with conferences, events and parties all hung off the core tenets of Econsultancy’s Modern... [...]

The latest ‘Econsultancy’ blog post is titled “Has social media grown up?”. Steve Richards says, “In the years since the emergence of social as a separate entity for marketing purposes (roughly from around the birth of Twitter in 2006) we’ve figured out a lot about what social is, how it works, and what it means for marketers. Now you could talk directly to a brand, and have them listen to you. For consumers, this was great. For brands, it presented opportunities and challenges. It also entailed a pretty major shift in thinking”. Has social media grown up? ‘Econsultancy’... [...]