The latest article on HubSpot blog is titled “SlideShare Introduces Support for Infographics, a Big Win for Marketers”. Ginny Soskey says, “This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users couldtechnically upload infographics as a document, but the viewing player wasn’t optimized properly for the content. We’re thrilled about this new feature. Finally, one of the hottest types of visual content will be easy to upload, view, embed, and share from SlideShare!”. ... [...]

The latest ‘Econsultancy’ blog post is titled “10 things I love about your emails (and related arts)”. Ben Davis says, “I love emails with clear creative and natty features. I dida post about my love. Now here’s another post. As a Brucie bonus I’ve included many links to related arts. Get creative and maybe you, too, can yank some love from my inbox”. 10 things I love about your emails (and related arts) ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention”. Ginny Soskey says, “When I use my email, I’m a control freak. I label and color-code almost every email I get — for both personal and work email addresses. My inbox is regularly at zero — not because I don’t have emails to respond to, but because upon getting an email notification, I immediately file it away into my “Needs Response,” “To Remember,” or another descriptive label”. The New Gmail Inbox: How It Works and Why... [...]

The latest article on HubSpot blog is titled “How to Use LinkedIn’s ‘Sponsored Updates,’ a New Type of Ad for Company Pages”. Amand Sibley says, “Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company Page to specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we’re definitely into that”.   How to Use LinkedIn’s ‘Sponsored Updates,’ a New... [...]

The latest ‘Econsultancy’ blog post is titled “How to measure branded search traffic in the ‘Not Provided’ age”. Chris Lake says, “Many SEOs spend a lot of time trying to improve rankings for non-branded search terms, for all sorts of reasons. We do this too, but I’ve always kept a very close eye on branded search volume. When we launched this blog in 2006 one of our primary aims was to improve our overall share of search. Another was to move the key brand metrics in a favourable way, not least because a visitor who adds ‘Econsultancy’... [...]

The latest ‘Econsultancy’ blog post is titled “51% of agencies say Google+ has no impact on search campaigns: report”. David Moth says, “Every now and then a report is published that suggests people are slowly coming round to the idea of using Google+, however the reality is that it is still a long, long way behind Facebook in terms of active users and average time spent on the site. Also, I recently looked at how major retailers use Google+ and it’s clear that they don’t have a very high opinion of the network”. 51% of agencies say Google+ has no impact... [...]

The latest article on HubSpot blog is titled “When to Add or Remove a Persona in Your Marketing Strategy”. Dolly Howard says, “By now, you’ve heard the term “personas” — or “buyer personas” — and know that inbound marketing is really about creating persona-driven content that encourages engagement between you and your ideal customers within the channels they feel most comfortable. You’ve most likely already started to plan out how to create these buyer personas, which people on”.   When to Add or Remove a Persona in Your Marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Five tips for brands acting like publishers”. Adam Cranfield says, “A lot has been written about brands as publishers. Let’s face it, to get it right requires planning, investment and the operational agility to react in real-time to breaking news as it happens. However, the returns can be more than worth it, as a growing list of examples shows. Becoming a ‘brand newsroom’ isn’t just a trend amongst the big companies either. Whilst there are plenty of big consumer brand examples, smaller brands, B2B companies,... [...]

The latest ‘Econsultancy’ blog post is titled “Flat web design and skeuomorphism: the pros and cons”. Robert Yardy says, “Flat web design and skeuomorphism are two design approaches that could not be more different. In terms of opposites we’re talking a level equal to Take That vs. Slipknot, Barcelona FC vs. Accrington Stanley, The Godfather vs. Legally Blonde, basically, they are not similar! Microsoft and Apple have been at the centre of this design battle and fans of both companies have been equally passionate in their arguments for the pros of their particular... [...]

The latest ‘Aweber’ blog post is titled “Advanced Email Marketing: Beyond The Basics”. Amanda Gagnon says, “Gmail recently reorganized inboxes into several tabbed spaces. Like Outlook’s Clean Sweep or Gmail’s already-existing Priority Inbox, it’s one more way to divide incoming emails into categories. One of those tabs is “Promotions,” designated for offers and marketing newsletters. Another is “Updates,” for more transactional messages (receipts, bills and the like). The bottom line?“. Advanced Email Marketing: Beyond The Basics Aweber Blog  [...]