The latest post on ‘Copyblogger’ Blog is titled “Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel”. Daniel Burstein says, “Picture this. Sonia Simone and me in an advertising agency conference room. She pitches her headline to the account executive. I pitch mine … … and promptly get blown out of the water. It doesn’t matter which headline is better. Sonia is a legend. So the account executive goes with the better copywriter, not the better headline, 10 times out of 10″. Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel ‘Copyblogger’... [...]

The latest ‘Aweber’ blog post is titled “Email Marketing Lessons From Classic Holiday Movies”. Stevew says, “It’s the first full week of the December, which means the holiday season is now in full swing. In between all of the hustle and bustle that comes with this time of year, you may also want to take some time to relax. What better way to do so then to watch one of the classic holiday movies that will surely be playing non-stop on TV for the next month? It’s not just mindless entertainment though. Believe it or not, you can actually learn a thing or two from the morals of all of... [...]

MarketingSherpa has released a case study titled “Email Marketing: Copyblogger’s email list grows by 400% using free paywall to access “MyCopyblogger” content”. Courtney Eckerle says, “Frustrated by the email conversion plateau of traditional methods, online content marketing website Copyblogger launched a free paywall, “MyCopyblogger,” with the goal of allowing registered members access to consistent and deeply valuable content. With the goal of increasing its list and nurturing leads, see how MyCoppyblogger increased email sign-ups by 400%. The... [...]

MarketingSherpa has published an article titled “What is the only type of email your customers will actively miss?”. Daniel Burstein says, “‘Tis the holiday season. Marketers are doing everything in their power to compensate for a late Thanksgiving and customers who are reluctant to spend. There’s one type of email your customers actually, actively want from you that 40% of consumer marketers are not using. Read this MarketingSherpa Chart of the Week to discover what that email is”. What is the only type of email your customers will actively miss? MarketingSherpa  [...]

Derrick VanDyke and his mom, Karin Haworth released WP Optins Pro last summer. They didn’t stop with that, though. They have been improving it. At Noon EST, they are releasing WP Optins Elite plugin 3.0. Now you get: • Automatic Graphical Headlines • Customizable Opt-in Forms • “Guru Style” Squeeze pages • Automatic Updating • A phone feature and much, much, more. Plus, one big new bonus. You get to resell it (sell a multi-site license or sell a developer’s license), and they even provide you a complete sales system, including: ■ Complete Set of Video Tutorials ■... [...]

The latest post on ‘ReadWrite’ is titled “Think Email Is Dead Outside Of Work?”. David Sobotta says, “A 2012 Harvard Business School study, “E-Mail: Not Dead, Evolving,” found “communication between individuals—the original intent of e-mail—isn’t even listed in the top five activities” of how we use email today. I have worked in the world of technology since 1982 and even worked as the vice president of an email services company. I tend to lean pretty heavily on email in my work world, but I have noticed how its use is changing in my personal life”. Think Email... [...]

The latest ‘Econsultancy’ blog post is titled “What are transactional emails and why are they important?”. David Moth says, “In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing. However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers. As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers”. What are transactional emails... [...]

The latest post on ‘Mashable’ is titled “Everything You Need to Know About Gmail’s Latest Update”. Taylor Casti says, “Gmail had a little work done lately, and it’s looking good.The latest version of the web’s favorite email client comes with a host of new features, ready to help you reach Inbox Zero. But with new updates rolling out every month or so, it’s hard to keep track of the latest tools. Just when you think you know it all, one little change can completely impact your whole experience”. Everything You Need to Know About Gmail’s Latest... [...]

The latest article on HubSpot blog is titled “Top Five Insights Shaping the Future of Sales From Dreamforce 2013”. Katie Burke says, “This year’s Dreamforce featured glitz, glamour, and a whole lot of Green Day. With 135,000 attendees, the scale and scope of the conference is truly mind-blowing. Of course, we couldn’t let the week pass without trying to capture some of the wisdom shared by the many sales experts speaking at the event.Below you’ll find our top five insights from Dreamforce 2013”. Top Five Insights Shaping the Future of Sales From Dreamforce 2013 HubSpot  [...]

The latest ‘Aweber’ blog post is titled “Holiday Marketing Tips from the Startup Princess”. Brandon Olson says, “This week starts the busiest buying season of the year. Are you ready to take advantage of it? Whether you have a retail brick-and-mortar business and/or if you have a strong online presence, you can make a big holiday splash and get eyes on your business! According to PR Newswire, over 89% of shoppers will do some sort of online holiday shopping this year! If you think it’s too late to get in some holiday marketing, think again. Though it may be too late for print and traditional... [...]