The latest ‘Aweber’ blog post is titled “A Winning Year For AWeber”. Crystal Gouldey says, “Our team has a lot to be proud of this year; we’re helping more small businesses grow, creating cool new features and expanding our integrations with other services. Not only that, we’re continuing to grow in our community and as a company. Here are some AWesome ways AWeber was recognized this year: EMCCC 2012 Company“. A Winning Year For AWeber Aweber Blog  [...]

MarketingSherpa is holding the ‘Email Summit 2013’ in Las Vegas on February 19-22, 2013. Key speakers of the summit are Flint McGlaughlin, Jay Baer, Matt Bailey and more. MarketingSherpa team says, “The Email Summit 2013 agenda has been announced and includes 25 speakers, 30 roundtable discussions, eight breakout sessions, and five tactical trainings all designed with one goal in mind – to help you optimize your email marketing programs. 5 Goals of Email At this year’s Email Summit, our agenda will follow a structure that will help attendees quickly connect each... [...]

The latest ‘Aweber’ blog post is titled “Christmas 2012 Support Hours”. Amanda Gagnon says, “Though we quite enjoy talking and emailing with many of you daily, we are going to have to take a quick break to celebrate the holidays with our (other) loved ones. Therefore, we’ll be closed on Monday, December 24 and Tuesday, December 25. As always, we’ll be keeping an eye on the AWeber system to“. Christmas 2012 Support Hours Aweber Blog  [...]

Marketo has released an ebook titled “Discover The Benefits of Switching to Marketing Automation”. The Marketo team says, “If you’re still not sure if marketing automation is right for you, we can help. Fill out the form to download the whitepaper or watch the webinar on graduating from email marketing to marketing automation. You’ll learn answers to the following questions: What is marketing automation? What are the advantages of marketing automation? What can marketing automation do that my current email marketing tool can’t? What benefits do I get by integrating... [...]

MarketingSherpa team has enlisted the top 9 MarketingSherpa Inbound Marketing case studies and how-to articles from 2012 about SEO, social media, and content marketing. Courtney Eckerle says, “Going into 2012, marketers considered three of their four most important lead sources to be inbound tactics, according to the MarketingSherpa 2012 Inbound Marketing Handbook: 94% listed SEO as an important lead source 85% listed social media as an important lead source 68% list blogs as an important lead source Case studies and how-to articles representing these three tactics were also popular... [...]

The latest ‘Aweber’ blog post is titled “How To Create Deals That Compel Readers To Buy”. Crystal Gouldey says, “If you’re using email marketing to sell your products or services, you’ve probably sent emails with coupons, deals and discounts for subscribers. With the holidays approaching, you’re most likely focusing on these types of emails right now. And you should be. MarketingCharts reported on an Epsilon study that showed subject lines with the word “coupon” in them brought in the highest open rates during the 2011 holiday season. Another study done by the National... [...]

The latest ‘Aweber’ blog post is titled “A New Way To Market With Pinterest: Secret Boards”. Rebekah Henson says, “Pinterest exploded onto the social networking scene earlier this year, and it quickly became a goldmine for business owners and marketers. Pinterest lets users create and share their own inspiration boards that cover everything from event planning to home decorating. Marketers love how content spreads virally on the network, with users “repinning” images“. A New Way To Market With Pinterest: Secret Boards Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Your Survival Guide to the Last Week of Holiday Marketing”. Rebekah Henson says, “It’s the final week before Christmas, and that means plenty of last-minute shoppers rushing around looking for sales, gift ideas, anything. Maybe you’re rushing around yourself, trying to make the most of marketing your holiday promotions. If you’re feeling frazzled, don’t worry. We’ve highlighted all the information you need to know for the next week“. Your Survival Guide to the Last Week of Holiday Marketing Aweber Blog  [...]

Silverpop has released the ‘B2B Marketers Planning Workbook’. The Silverpop team says, “Has your marketing organization evolved to keep pace with how B2B buyers research purchases? Today’s buyers are more self-sufficient, and the shift in how they engage suppliers requires updating your staffing and budgeting approaches. Download our workbook and get strategies, tips and worksheets designed to make these processes more efficient. You’ll learn how to: Identify areas of your marketing department that need to evolve Maximize the skills and performance of the marketing... [...]

The latest ‘Aweber’ blog post is titled “The 5 Factors That Most Influence Your Sender Reputation”. Crystal Gouldey says, “It’s the holiday season, which means you’re busy crafting the perfect emails in hopes to drive up sales. But what if your emails don’t make it to the inbox? Deliverability concerns often get pushed aside, but Return Path reported that 20% of legitimate, non-spam emails will never reach the inbox. You want to avoid being in that 20%. According to Return Path, you hold a lot of power needed to control that, as most deliverability problems are based on sender... [...]