The latest article on HubSpot blog is titled “How to Use Facebook’s ‘Custom Audiences’ Feature for More Strategic Ad Targeting”. Amanda Sibley says, “As Facebook grows as a social network, marketers and advertisers are likely to flock there to experiment with a new way to reach people. In fact, according to a Vizu/Digiday study via eMarketer, 64% of U.S. advertisers are upping their social ad budget in 2013. But with over 1 billion people using Facebook, how do you find the rightpeople?”. How to Use Facebook’s ‘Custom Audiences’ Feature for... [...]

The latest ‘Econsultancy’ blog post is titled “The key to Facebook’s ad targeting may not be Facebook data”. Patricio Robles says, “If Facebook is to ever rival Google’s dominance in the online advertising market, many believe that the world’s largest social network will need to figure out how to take advantage of its treasure trove of user data. That treasure trove includes significant amounts of personal information that users have provide about themselves, and it grows by the day as users upload and tag photos, share content with their friends... [...]

The latest ‘Aweber’ blog post is titled “The 2013 Academy Awards of Email Campaigns”. Rebekah Henson says, “February is a busy month for awards, giving us the Golden Globes, the Grammys and the Oscars. In honor of awards season wrapping up, we wanted to recognize some worthy email campaigns we’ve seen last year and this year. And not only that – we wanted to give you some ideas for your own emails“. The 2013 Academy Awards of Email Campaigns Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “12 useful tips for optimising mobile landing pages”. David Moth says, “Optimising desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action. These problems are obviously magnified on a smartphone screen as you’ve got to cram everything into a space just two inches by three inches. The perennial issue of capturing smartphone conversions is one we’ve addressed before in posts looking at mobile checkouts and best practice for mobile... [...]

The latest ‘Econsultancy’ blog post is titled “How to evaluate site performance and identify valuable keywords for mobile SEO”. David Moth says, “With mobile traffic predicted to surpass desktop traffic in the next few years, it’s important for site owners to get to grips with the intricacies of mobile SEO. Numerous studies have proven that mobile search spend is increasingyear-on-year, however we’ve seen evidence to suggest that brands aren’t fully aware of how to optimise pages for mobile search. We’ve previously given a board overview... [...]

The latest ‘Econsultancy’ blog post is titled “Is Google’s AuthorRank just a myth?”. James Carson says, “Last year I had a period of fairly in depth research around the topic of rel=”author”, for a quick fire talk at BrightonSEO. This led me to some interesting conclusions around the future of authorship and its relationship with search engines, particularly in the realms of authors being ranked within a system, which is referred to as ‘AuthorRank‘. It has been a full 18 months since we saw the release of Authorship”. Is Google’s... [...]

The latest article on HubSpot blog is titled “How Many Social Shares Did That Get? [FREE TOOL]”. Dan Zarrella says, “I love social sharing buttons. I like them because they can serve as quiet little social calls-to-action, enticing content readers to share my articles on social networks like Twitter and Facebook. But I love them because they tell me (and everyone else) how many times those articles have been shared. Simple, transparent social media metrics“. How Many Social Shares Did That Get? [FREE TOOL] HubSpot  [...]

The latest article on HubSpot blog is titled “Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing”. Pamela Vaughan says, “At HubSpot, we have the privilege of talking to a lot of marketers on a regular basis. And although we’re ultimately trying to sell inbound marketing software, a big challenge for our salespeople isn’t just in convincing people our software is a good choice for them — it’s also in selling them on the idea of inbound marketing in general, especially if those marketers aren’t convinced they should be shifting... [...]

The latest ‘Econsultancy’ blog post is titled “How to move ‘beyond the like'”. Heather Taylor says, “As we approach the end of Social Media Week, we caught the last session at Hearst with Beyond the Like for Lifestyle Brands with presentations by Richard Jones of EngageSciences, Eve Sangenito of Brandwatch, David St. John Tradewell of Econsultancy, We Are Social’s Robin Grant and Craig Hepburn, Global Head of Digital and Social for Nokia. One of the biggest takeaways was an urge for marketers to look beyond sheer numbers and to look at who is engaging... [...]

The latest ‘Econsultancy’ blog post is titled “Advertisers want new ad units, but aren’t quick to embrace them”. Patricio Robles says, “For many advertisers, when it comes to ad formats, bigger and bolder is better. And for good reason: many consumers are blind to ads, so to get their attention, ads really have to stand out. But as much as advertisers say they want new ad units that will stand out, they apparently aren’t impressed with the bigger and bolder units the Interactive Advertising Bureau (IAB) unveiled in 2011″. Advertisers want new ad... [...]