The latest ‘Econsultancy’ blog post is titled “Content marketing strategy: an A-Z guide to success”. Chris Lake says, “Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year. Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball. Many brands have been producing regular content for many years, and already appreciate the value of blogs, surveys, whitepapers and videos. They understand the power of content and... [...]

The latest ‘Econsultancy’ blog post is titled “Facebook drives most social B2B traffic, but Twitter is top for conversions: report”. David Moth says, “Despite the huge attention lavished on social media, it still accounts for only a fraction of the traffic and leads for US B2B websites according to a new report from Optify. Overall, social accounts for 1.9% of traffic compared to 41% for organic search, however there is potential for it to become a more important and effective channel. This is a topic we touched on recently in a post about how to use social media to... [...]

The latest ‘Econsultancy’ blog post is titled “How marketing in the travel industry will change in 2013”. Heather Taylor says, “With Wikipedia shaking up online travel with WikiVoyage, things are already changing in this essential industry at the start of 2013. As travel becomes more and more accessable and more competitive, how marketing in this space has to become more savvy and customer centric. But what is actually going to change and how are marketers going to shift gears in the upcoming year?”. How marketing in the travel industry will change in 2013 ‘Econsultancy’... [...]

The latest ‘Aweber’ blog post is titled “The Email Design Element You Haven’t Considered”. Amanda Gagnon says, “You feel it in your gut every time you hit the “queue email” button: the eager (or perhaps nervous) anticipation of response. You do, of course, directly ask your readers for that response, whether it’s replying, sharing on a social network or purchasing. And your marketing copy has an encouraging effect. But have you thought about what effect, direct or indirect, the colors in your emails have? Choosing colors may feel fun and carefree, but the hues you choose can... [...]

The latest ‘Econsultancy’ blog post is titled “The future of email marketing and three ways it must evolve”. Marc Munier says, “Email has been around for a while now, and it’s done us all proud. The ubiquitous method of communication is so pervasive as a communication method that not having one is even more unusual than not having a telly (brave souls). It’s difficult to talk about a new communication channel without comparing it to email, and for email to remain relevant it needs to evolve to give consumers what they now expect from digital communication channels”. ... [...]

The latest ‘Econsultancy’ blog post is titled “Twitter prepping launch of advertising API: report”. Patricio Robles says, “Last year, Facebook went public in what was one of the most highly-anticipated and, as it turned out, disastrous IPOs of all time. In the past several months, the world’s largest social network has managed to convince Wall Street that it will eventually monetize its billion-plus users. That’s good news for the number two social network, Twitter. Last week, reports surfaced that global investment powerhouse BlackRock is reportedly looking... [...]

The latest ‘Aweber’ blog post is titled “The Marketing Approach That Sells Without “Selling””. Amanda Gagnon says, “You may already be familiar with the idea of content marketing: putting awesome content out on the web to draw people to your web site or social pages. If you are, read on, and we’ll talk about how you can create the best kinds of content to promote your business. And if you’re not, read on, because content marketing is a low-cost, high-return way to get your business visible – and you need to know about it“. The Marketing Approach That Sells Without “Selling” ... [...]

The latest ‘Econsultancy’ blog post is titled “The four Ps of content marketing”. Xavier Izaguirre says, “Content marketing is everywhere. As people are increasingly using online conversations as their digital identity, the best strategy for consumer brands to engage with their audiences with is to create content they can use as their own social currency. Effectively, content marketing is no longer just relevant to B2B brands or consumer brands where there is a need for factual information and reviews”. The four Ps of content marketing ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “The rise of (not provided). Is Google making it impossible to measure natural search ?”. Martin Dinham says, “It’s reasonable that the average organic search engine marketer is feeling fairly embattled in recent times. Not only are they under assault from the increasingly rapid pace of change within its algorithm, but it seems that Google is also making it ever more difficult to measure the real effect of SEO related changes. The most obvious issue is the rise of the (not provided) keyphrase referrer in analytics”. ... [...]

The latest ‘Econsultancy’ blog post is titled “YouTube: invite viewers to stay with user-generated video”. Melody King says, “A new search ranking algorithm update has shaken things up for ecommerce managers who have been incorporating video into their search strategies. According to Google and YouTube, they are adjusting rankings so that videos with more “watch time” are ranked highest. In other words, the amount of time a video is played and, presumably, watched, matters more than how many times people view it. The solution to this ranking challenge is... [...]