The latest ‘Econsultancy’ blog post is titled “Mobile search spend up 132% year-on-year: report”. David Moth says, “Mobile search is an increasingly important area for ecommerce businesses as Google has stated that mobile queries are likely to overtake desktop queries by next year. And new data from Covario shows that the level of investment in mobile paid search is slowly catching up with consumer behaviour. On a global basis mobile search advertising accounted for 16% of total spend in Q2, of which 10% was spent on tablet and 6% on smartphone”. Mobile search... [...]

The latest article on HubSpot blog is titled “Psychology for Marketers: 9 Revealing Principles of Human Behavior”. Ginny Soskey says, “One key part of being a great inbound marketer is understanding how — and why — other people think and act the way they do. Think about it for a second. How can you create compelling contentif you don’t know why it would be compelling to your audience in the first place? How can you personalize content to reach the right people if you don’t know what type of content they would like, and why they would like it?”. Psychology... [...]

The latest ‘Aweber’ blog post is titled “Cheap And Simple Ways For Small Businesses To Do Video”. Rebekah Henson says, “Video’s a really effective way to market. No, really – people spent twice as much time on sites with video, video attracts almost triple the monthly visitors, and that’s just the start. And with video apps like Vine and the new addition of video to Instagram, you don’t even need cameras, equipment or a budget“. Cheap And Simple Ways For Small Businesses To Do Video Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “10 more tips for optimising web forms”. Graham Charlton says, “After publishing 12 tips for optimising web forms last week, there were some very useful comments left by readers.  These comments contained some very useful tips for web forms that I hadn’t included in the original article, so here they are”. 10 more tips for optimising web forms ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “A Look Back at 20+ Years of Website Design”. Myia Kelly says, “Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far web design has come, there are some historical web design choices that in fact demand a nod of approval”. A Look Back at 20+ Years of Website Design ... [...]

The latest ‘Econsultancy’ blog post is titled “Why it’s time for PR professionals to embrace paid media”. Danny Whatmough says, “PR professionals seem to embrace an air of superiority when it comes to the owned/earned/paid debate. PRs have traditionally crafted stories that win or lose by their storytelling craft. If the story isn’t powerful enough then the journalist will slam the phone down in a rage and never speak to you again. Whereas on the paid side of the fence, the feeling is that content with a big media budget behind it can reach (or be pushed... [...]

The latest article on HubSpot blog is titled “How to Create Clickable Links in SlideShare Presentations [Quick Tip]”. Ginny Soskey says, “This situation sound familiar? You’re clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, “Click here to learn more!” You’re intrigued, so you click the blue, hyperlinked text … then nothing happens. Ugh. As a user, you think “How careless of them to forget to include the link!” But chances are, most marketers creating SlideShares aren’t even aware these links... [...]

The latest ‘Econsultancy’ blog post is titled “Five ways marketing directors can use Big Data”. Sam Davies says, “According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one of the hottest technology terms bandied around last year. But what is it today, and how can marketers use it to enhance lead generation and business?”. Five ways marketing directors can use Big Data ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “56% of businesses rely exclusively on Google for web analytics: report”. David Moth says, “More than half of businesses rely exclusively on Google Analytics (GA) for their web analytics while just 11% don’t use the tool at all, according to data included in the new Econsultancy/Lynchpin Online Measurement and Strategy Report 2013. This is a massive increase since 2009 when just 23% of respondents said they used GA exclusively. With GA having a reputation as both free and easy to use, and having a strong community around... [...]

The latest article on HubSpot blog is titled “How to Tackle the Most Common B2B Sales Objections”. Ginny Soskey says, “Getting objections during your sales process is expected … though it can be one of the most frustrating aspects of selling. You’ve done your research, prepared for a phone call or demo, and then you’re hit with the but. “Your product is great and all, but I don’t have the money for it.” Or, “I could easily use what you’re selling,but my boss won’t agree to it.” Ugh. After all your hard work, it can feel like you’ve... [...]