The latest ‘Econsultancy’ blog post is titled “How Econsultancy uses Facebook, Twitter, Pinterest and Google+”. Matt Owen says, “Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring. As I’m the one doing it (and an egomaniac), I thought it might be fun to talk about how (and why) we use different social channels at Econsultancy”.  [...]

The latest article on HubSpot blog is titled “9 Insider Tips for Native Advertising That Actually Works”. Dan Lyons says, “Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising”.  [...]

The latest article on HubSpot blog is titled “How Small Businesses Saved Me From Living in My Parents’ Basement”. Corey Eridon says, “Today kicks off National Small Business Week. I have a very personal history with small businesses, and because of that history, I often recommend to many people coming out of college that they try to find a job at a small business if they can. Here’s why”.  [...]

The latest ‘Econsultancy’ blog post is titled “Four ways to automate your social marketing”. Justin Butlion says, “In today’s social orientated marketing landscape most business have taken the leap of faith into social marketing. If you are one of these business you know how time consuming and resource intensive social marketing can be. Fortunately there are ways to dramatically cut down on the time spent trying to grow your social communities and spreading your brand awareness throughout the numerous social networks”.  [...]

The latest ‘Aweber’ blog post is titled “Split Testing Tips For Small Businesses”. Josh Krafchin says, “It ain’t easy being a growing business who wants to split (A/B) test. It’s so important to do – it’s how you find out what offers and approaches your audience responds to. But there’s so little time to learn how. So we tried to answer all the basic questions right here so you can get your answers all at once“.  [...]

The latest ‘Econsultancy’ blog post is titled “Four mobile SEO mistakes you shouldn’t be making”. Peter Meinertzhagen says, “While the rise in the use of responsive web design is reducing the amount of SEO considerations developers need to remember when designing a new site, there are still fundamental differences that need to be beared in mind during the design stages and beyond. Even when a site fundamentally works regardless of the device being used, and Google has no problems in crawling it with its mobile user agent, those in charge of analytics can often... [...]

The latest ‘Econsultancy’ blog post is titled “Three tips from Google to win on mobile: #IMW13”. Ryan Sommer says, “According to a presentation from Tim Reis, who leads Google’s mobile and social solutions teams in the Americas, 73% of mobile searches trigger additional action. Read on for tips from Reis on how to make that action count for your marketing efforts in this Integrated Marketing Week takeaway”.  [...]

The latest article on Business Insider is titled “8 Ways To Get More YouTube Views”. Niall Harbison says, “If I had a penny for every time I had been asked by somebody to create them a viral video or how to get millions of views on Youtube I would be a very rich man indeed. People think they produce a video (usually of a corporate office setting with a new product announcement), put it on Youtube and all they have to do then is sit back and watch the video views roll in. As anybody who knows anything about online video will tell you the chances are your video will get a couple... [...]

The latest article on HubSpot blog is titled “7 Awkward Marketing Moments Guaranteed to Make You Cringe”. Ginny Soskey says, “Marketing can be an amazing thing. If done right, campaigns can make you feel something — happy, sad, or just a little bit closer to your fellow human beings. If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company’s trying to be funny or cringeworthy, sometimes it just misses the mark and ends up straight up awkward”.  [...]

The latest ‘Econsultancy’ blog post is titled “Seven quick tips for success with localised SEO”. Chris Bishop says, “Do you have a localised SEO strategy? Are you making effective use of Google Places? If you are not, like many brands, then you are missing a trick. For any brand, having an all-encompassing long term SEO strategy, targeting high volume key phrases, is essential to maintaining a continual revenue stream. However, a vital area that can produce shorter term success but is often overlooked is the opportunity for localised SEO”. Seven quick tips... [...]